News regarding the death of Playboy mogul Hugh Hefner has circulated around the world wide web this weekend. At his age of 90 years old, the news about his death is very hard to ignore.

NBC News reported that last Friday night, Hugh Hefner allegedly collapsed inside his Playboy Mansion. This rumor was so talked about that it prompted the Los Angeles Police Department to pay a visit to the mansion and check on the state of Hugh Hefner.

"Mr. Hefner spoke with an officer at the West LA station and confirmed he's OK," LAPD Officer Mike Lopez told local news stations about Hugh Hefner's condition. He also said that recent reports about his health were greatly exaggerated.

His representative also released a statement that it is unclear where the rumor originated but rest assured that Hugh Hefner is very much alive.

His rep said, "Hugh Hefner is fine. It is no secret that over the past few years he has suffered with back pain that has made it a bit more challenging for him to get around, but at 90 years of age he is enjoying his life and still very involved in the day-to-day activities of editing the magazine."

Hugh Hefner is known to not use social media frequently, with his last tweet being August 27 this year, prior to that, the last one was in June. But over the weekend, Hugh Hefner himself confirmed that he is in fact, not dead.

He twitted a photo of him and his wife Crystal whom he married last 2012, watching a classic western movie titled, "Shane." About thirty minutes later, he twitted again, directly addressing his death rumors, he wrote, "I wish the tabloids had informed me a little earlier in the week that I'm sick. I might have cancelled my weekend plans."