Ford Luxury Brand Lincoln Could Start Building Cars In China
Lincoln, Ford's luxury brand, is considering manufacturing cars in China as its sales continue to grow in the world's largest auto market. This gives them a great opportunity to create for themselves a bigger market share and increase their profits.
China is the most important car market in the world
China's emerging car market is favored by almost every car manufacturer because it is the biggest and fastest growing in the world. According to Best Selling Cars, the sales in August were up by nearly 30%, more than double the size of the European Union market.
Chinese customers have been buying cars a lot that Lincoln's car sales in the country tripled in the third quarter to 8,546 vehicles. Knowing this, Ford Motors is looking to increase Lincoln dealerships from previous estimates of 60 to 65 in a couple of months, with 80 planned by the end of 2017, as reported by Reuters.
Lincoln could shorten the gap with its competitors
If Lincoln finally becomes the latest automaker to build in China, they might be able to shorten the distance with German and American competitors like that also manufacture vehicles in the country, like Mercedes Benz, Volkswagen or Cadillac. In fact, the General Motors sold about 77,000 units this year, three times Lincoln´s sales.
However, this is not going to be an easy journey for Lincoln. If they want to make this important leap, they will have to partner up with a domestic automaker in accordance with Chinese law. Although it is a situation that they need to study very carefully, this would give them the benefit of not paying hefty taxes on imported vehicles, and seduce customers with a nice price, as reported by CNET.
"You're always looking for ways to optimize your business," Lincoln China President Amy Marentic told Reuters.
2020 Ford Ranger Raptor Shows Up In Michigan, Spy Shots Revealed
A prototype of a mid-size pickup was photographed driving near the Ford headquarters in Michigan and it could be the 2020 Ford Ranger Raptor.
2017 Ford F250 Super Duty: Lighter Yet A More Powerful Beast
The 2017 Ford Super Duty is an all-new truck, the first since the Super Duty line. The new Ford F-250 has the powertrain of a bulldozer, and the interior features are equipped with the most advanced technology.
Tesla Outmatches BMW, Nabs World’s Fourth Most Valuable Automaker Spot
A few months after besting Ford and General Motors, Tesla has now overtaken BMW as the fourth most valuable car manufacturer in the United States.
OnePlus 5 Revealed In TV Ad, Flagship Killer Reaches 300,000 Online Registrations
A surprise TV ad shown in India revealed what the OnePlus 5 looks like while over in China, more than 300,000 have already registered for the flagship killer.
Shelby’s F-150 Super Snake Has All The Reasons To Be Mighty And Boastful
The 2017 Shelby F-150 Super Snake is everything you want in a muscle truck.
MORE IN ITECHPOST
Welcome To InsurTech: The Next Generation of Insurers
With how quickly technology has advanced in the past couple of decades, it's no wonder that it is changing many industries as we know it. Insurtech is sure to give insurance companies a new look and a modern business model to go by.
How Do Personal Emergency Response Systems Work?
Personal emergency response systems, known as PERS for short, are systems that help people to raise the alarm and get immediate help when a medical or personal emergency occurs. They are ideal for older people and anyone with a mobility issue or an injury or illness that can cause falls.
Game Developers’ Different Roles in the Studio
Learn about the different professionals involved in developing video games. Becoming a game developer is one of the coolest jobs around and your 14-year-old self, perched on the edge of your bed as you play PlayStation, will thank you for making such an awesome career move.
Surviving Your First Year of College
You Did It! You’re Off to College! Congratulations! You have finished high school and are off to college. The sense of accomplishment is overwhelming, and you have not even graduated yet! However, beware of the pitfalls. The allure of going to college is often associated with one word—freedom. You are leaving home to be on your own. You can have all the friends you want, stay up as late as you want, and perhaps spend as much money as you want. If you keep your head, you can avoid the problems associated with college life.