HTC, the fading Taiwanese smartphone maker, is apparently trying hard to bounce back in the market. Peter Chou, CEO of HTC, has sent a message for his employees urging them to "kill bureaucracy."

According to a Bloomberg report, Chou sent an e-mail to his employees saying "we have people in meeting and talking all the time but without decision, strategic direction or sense of urgency. He also mentioned that "Bureaucracy crept in without clear ownership. We agreed to do something but we either didn't do it or executed it loosely."

The e-mail went on to proclaim "Don't let the processes, rules and norms to impact our important goals. Of course we have to follow certain rules and criteria but don't let small things kill the major goals... Please make sure that we kill bureaucracy... Stay firm with the hero innovations and make them even bigger and deliver them."

Sally Julien, a spokeswoman for HTC, confirmed the e-mail.

Earlier this month, HTC reported a massive decline in profit and revenue in Q2. The company's quarterly revenue was USD 3.04 billion, 26.8 percent down from the previous year. Both gross margin and operating margin have also declined 25 percent and 7 percent, respectively.

HTC's forecast for the third quarter also looks unimpressive. In the current quarter, HTC expects to generate revenue in the USD 2.3 billion to USD 584.3 million range, compared to USD 4.54 billion in Q3 2011. The company's operating margin is expected to be around 7 percent, down from last year's 14.86 percent.

This year, the company witnessed a downward sales trend in the European market. Moreover, devices released for the U.S. market were held up for a long time due to customs inspections. HTC also shut down operations in Brazil and in South Korea and while the company had pinned hope with the launch of its flagship One X smartphone, the device could not do much for the company's dwindling fortunes.