It seems as if the video game developing and publishing companies have already set their sights on the imminent arrival of both the rumored PlayStation 4 from Sony and Microsoft's Xbox 720, and have already started developing titles that the futuristic gaming consoles will support.

Per reports, while the PlayStation 4 could make its way to fans somewhere around 2014 or 2015, there is still some waiting to do as far as the new Xbox is concerned. The information was only recently revealed by PlayStation UK's managing director Fergal Gara in an interview with CVG.

While Gara admitted that work is already underway on the development of next-generation games, which is coming as a challenge to the whole team in the studio as it tries to develop content for PS3 and Vita as well. Gara also stated that Sony plans to support PS3 for several years to come as the hardware "hasn't even peaked yet" across Europe, and it would be foolish to cut it loose at this point of time.

When asked about the introduction new consoles into the business, he stated: "We do have a challenge to manage that, particularly in terms of dev studio resources.The more platforms you have, and the amount of rich content you have to deliver on all the systems you are supporting, clearly puts pressure on decisions made across the studio network, which is something we are battling with."

Additionally, in a previous interview with Gameindustry, 343's Frank O'Connor assured that an Xbox 720 will take some years to finally arrive in the market.

Using Halo 4 as an example, when asked about the challenges with the game when the current Xbox 360 is at the end of its lifespan, O'Connor said: "The funny thing is I've been asked that question a lot, I think it's natural as we start looking forward to the next generation of hardware. But I would actually strongly contest the fact that the Xbox 360 is at the end of its life cycle, this has already been one of the longest generations and there's a really good reason for it, which is that current consoles are incredibly flexible and still really powerful."

Additionally, O'Connor averred that the utility of the current generation consoles would last a lot more years despite new hardware introductions.