Facebook Lets Verfied Users Make Money With Branded Content
Branded content will now be available to publish it on Facebook for every user with a verified profile, expanding the April policy that only allowed companies marketers or publishers to share their content on the big blue social network, and ban any kind of aggressive marketing tactics. Branded content could be defined as any post that includes videos, text, photos, Instant Articles or links, featuring a third party product or sponsor.
Just For Public Figures
Before this new policy extension, the little blue checkmark (just as Twitter´s verification) for pages and profile was almost exclusive for celebs and high profile companies, but now they are also available for public figures such as press members, bloggers, comedians, musicians or athletes. Of course, anyone can request Facebook to verify their personal profile to post branded content, but it has to be someone who can be considered as a public figure.
According to Variety, this could be a great business for the social media, because public figures could now make more money from branded content, under a framework that provides full transparency. Although Facebook doesn't get any revenue from branded content deals directly, advertisers or publishers could pay for broader promotion of the sponsored posts across its 1.7 billion monthly user base.
New Options, More Ads
To start doing all of this, a verified user must chose a sponsored post as branded content using the handshake icon, then the brand in question will receive a notification, and will be able to access the metrics for the post. As reported by Digital Trends, verified profiles cannot add pre-, mid-, or pot-roll ads to branded videos, and both images and videos cannot include banner ads. Also, verified profiles aren't allowed to feature third-party sponsors within their cover photo.
Recent examples of branded content with the new Facebook´s rules include the U.S. Olympic swimmer Michael Phelps with "Call of Duty", Lady Gaga with Bud Light, or actor Josh Duhamel with Jepp. Does this mean that from now our Facebook wall will be filled with ads from celebs and popular personalities? Unfortunately, it will be exactly like this.
Verizon Still Wants To Buy Yahoo, But They Need More Information About The Hack
If the deal is made, Verizon could compete in online advertising against Google and Facebook.
Mark Zuckerberg vs Silicon Valley: The Possible War To Come
Could the Facebook CEO lose his powerful importance in Silicon Valley because he supported Peter Thiel and allowed Donald Trump´s alleged racist posts?
American Vigilante Hacker 'The Jester' Defaces Russian Ministry Of Foreign Affairs Website
A hacker dubbed as "the Batman of the internet" has targeted the official website of the Russian Ministry of Foreign Affairs.
Trump Leaves Paris Climate Deal Amid Warnings From Tesla, Apple, Facebook And Google
Donald Trump has been met with disdain by numerous tech leaders and the whole world, for that matter, after his decision to pull the United States out of the Paris Agreement.
Microsoft Research Reveals Prototype AR Glasses And It Looks Like This
The HoloLens is able to track the movements of its user’s head and position. It is also completely wireless and runs on battery power while projecting stereoscopic 3D images to each of the user's eyes.
MORE IN ITECHPOST
FonePaw Screen Recorder Review - Collaboration Made Easy
With today's technology, it is far easier to collaborate from the comforts of our own homes. Working remotely is common. People are making a career without having to leave their properties and spending all day in an office.
How Do Personal Emergency Response Systems Work?
Personal emergency response systems, known as PERS for short, are systems that help people to raise the alarm and get immediate help when a medical or personal emergency occurs. They are ideal for older people and anyone with a mobility issue or an injury or illness that can cause falls.
How to Download Free Android Emulator for Gaming on PC?
Are you looking to play Android games on PC with the help of the best Android emulator? There are numerous types of online platform which provide user friendly access and support for the interested communities to get immediate access to install their best recommended Android applications.
Netflix is Raising Prices, Here’s How it Now Compares to Other Streaming Services
Once a brand gains the trust and loyalty of its market, it is only logical that it attempts to flex its dominant muscle. Such is the tale that fits the recent price hike coming from the stable of Netflix. Having baited consumers into believing that streaming, and not cable subscription, is the right way to go, Netflix has now decided to drop its own form of a bombshell on consumers in the form of price increment. The news, which was announced earlier this year, detailed that Netflix would be raising prices across all of its plans by 13 to 18 percent.