Conversions API: Google Now Watches What You Buy Offline As Well
Tracking someone's online behavior is not news anymore but Google is now taking steps that will allow it to track your activities out in the real world as well. With its new Conversions API, Google merges offline consumer info with online intelligence that allows it to utilize data uploaded by retailers about the offline purchases of their customers to reach them with more targeted ads.
To be precise, the new Conversions API helps advertisers and retailers to automatically upload the information they have gathered about your in-store conversions, call-tracking, and other offline activity. The information can even include which discounts you were taking advantage of, if you have made any returns, and if you have ever committed a fraud etc. The search engine will compile this information along with the other data the company has garnered about you from online activities, with its advertising arm DoubleClick. Documenting all these data, Google will have an effective, enhanced, powerful and targeted advertising tool.
Google said the Conversions API will let businesses build all-encompassing user profiles including what users search online and what they purchase outside. "We understand that online advertising also fuels offline conversions. To capture these lost conversions and bring offline into your online world, we're announcing the open beta of our Conversions API for uploading offline conversion automatically," Google announced .
"The Conversions API feature allows advertisers using DoubleClick Search to factor in conversions that occurred offline for transactions that started online from users interacting with their online search ads," the search engine further explained in its blogpost.
To understand it better, Geek explained it in a much simpler way. So how does the Conversions API actually work? Now if you do a Google search for a new TV, the search engine will bring out many results with TV ads. Now, even after you buy a TV from a retail store out in the street, you will continue getting the TV ads displayed by DoubleClick whenever you go online. However, with the new API, DoubleClick can be updated with the information that you have already bought that TV offline. So, it will start showing new, different ads instead.
MORE IN ITECHPOST
iOS 11 Plagued with Untested Bugs and Early Adoption Pitfalls
Reports of nagging iOS 11 issues have started pouring in just a day after the software was released by Apple on supported devices.
'Tokyo Ghoul' Season 3 Delayed By Its Live-Action Movie? Ken Kenaki Returns With Another Identity?
"Tokyo Ghoul" season 3's release is delayed and there are countless speculations as to why it is being pushed back. Reports claim that the show is to give way to "One Punch Man" and "My Hero Acdemia" but new rumors say that it's lack of materials and storyline as well as its live-action movie are causing the delay.
‘Resident Evil 7: Not A Hero DLC’ First Gameplay Trailer Leaks Online
First gameplay trailer pertaining to RE7: Not A Hero DLC has just leaked on YouTube.