Microsoft vs Apple: $650 Offer To Trade MacBook for Surface
Microsoft is offering $650 worth of credit for MacBook users to trade in their laptops in exchange for the new Surface Pro 4.
The announcement comes after Apple unveiled their latest line of laptops. The 2016 MacBook Pro introduces a new technology that Apple recently had patented - the Touch ID Fingerprint Sensor. This tech allowed Apple to make do without the traditional function keys. In its stead is the Touch Bar which has been gathering a lot of interest since its formal introduction.
Microsoft, in an effort to sway interest back to their products is enticing MacBook owners to give up their laptops to get extra value toward the purchase of a new Surface laptop. According to an article, Microsoft stressed that 97 percent of Surface owners already use on-screen touch input on a regular basis. The company wishes everyone to experience that through this new offer.
"Today, we are announcing a limited-time "trade up" offer to invite more people to experience Surface. If you have a Mac but want to experience the ultimate laptop with on-screen touch, Surface and Microsoft Store are here for you. Starting today, anyone in the U.S. can trade in their MacBook Pro or MacBook Air at a Microsoft Store or online for up to $650 off a Surface Book or Surface Pro."
Microsoft, itself, recently unveiled a number of new devices including the Surface Studio. With these recent developments, Microsoft is hoping that the offer will spike interest on the Surface Book and Surface Pro 4.
MacBook users can visit a website that Microsoft recently launched to have their laptops appraised. MacRumors reported that MacBooks, MacBook Pros, and MacBook Airs from 2006 up are eligible for trade. A total of 117 configurations of MacBooks are included in the list.
Only MacBooks with intact, undamaged and etch-free housing and functioning screens may be traded in. The keyboard and all the keys must still be working. The MacBook should turn on and boot up to the desktop. Interested MacBook owners also need to surrender their chargers.
The offer runs until November 10 this year. The trade-in may only be done at Microsoft stores around the U.S. and on the company's website.
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