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Why Was Buick's Envision SUV Debut Kept Out Of The Spotlight?

By Jiran , Oct 31, 2016 03:53 AM EDT
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The debut of the Buick Envision SUV in the US market was unlike any other. It was pretty much kept out of the spotlight. Ironically, the said SUV played a part in helping Buick to make it in the recent Consumer Reports' top three of the most reliable cars. One of the theories that surround the low-profile debut is to avoid a possible political tirade. This is much to Ford's inconvenience.

The Buick Envision SUV

The luxury crossover SUV is being built in China. According to the Automotive News, it's a five-seater available in just two models. The all-wheel drive of the Envision is standard.

Apparently, it sits between the subcompact Encore and the full-size Enclave. The Buick Envision is actually the second Chinese-made vehicle to be exported to the US.

General Motors has capitalized on the Chinese market. It does not hurt that Buick is really popular. Similarly, the Envision has become a hit in the country, according to the USA Today.

A Low-Profile Debut

USA Today further reports that the Envision was not given the proper media press. It went on sale way before journalists and critics could even get a hold of it. To add more to the SUV's seemingly low profile status in the US is the Envision's absence in the North American Car of the Year jury's test.

The said event was held barely an hour drive from Buick's headquarters in Detroit. Though it actually delivered its LaCrosse large sedan to the test other than General Motors' Cadillac, Chevrolet and GMC vehicles. Car brands Hyundai, Nissan, Honda, Mercedes-Benz, Audi, Jaguar, Ford, Fiat Chrysler, Porsche, Volvo, Kia and Genesis had also gotten their vehicles in the event.

Possible Political Tirade

The political season in the US had caused Ford a great deal. The automaker has received tirades for moving its production of Focus to Mexico.

On the other hand, the General Motors seemed to have made a better strategy to avoid such publicity. The fact that the Envision is being made in China, it should have suffered the same fate.

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