In an effort to get a bigger piece of the pie, Motorola is banking on some fierce marketing moves to promote their brand.
The company is offering a $150 discount upon purchase of the Moto Z handset and has launched a campaign that takes advantage of the current debacle other major tech companies are going through.
The new Moto Z's price will go down to $550 after the discount. The $150-off promotion can be availed only until November 18. Those interested need to go to Motorola's website and enter their email addresses. The company will then send a promo code.
The specs of the Moto Z include a 5.5-inch AMOLED screen with a 1440 x 2560 Quad HD resolution and a pixel density of approximately 535 PPI. It uses a Snapdragon 820 chipset and comes with 4GB RAM and 32 GB or 64GB of internal storage. A microSD card slot allows the Moto Z to expand storage up to 256GB.
The Moto Z comes with the Android 6.0.1 Marshmallow but it is likely that Motorola will offer an update to Android Nougat anytime soon. Its primary camera comes at 13MP with f/1.8, OIS, dual-LED flash plus and laser autofocus. It also has a 5MP selfie camera.
The Moto Z gets even better with the Moto Mods, a trio of add-ons that turn the Moto Z into a boombox, a projector, and a camera with super-zoom capability.
Skip The Sevens
Motorola and Lenovo, in general, are getting fierce on the marketing side. They recently launched a campaign called "Skip the Sevens" which obviously refers to the underwhelming iPhone 7 and the disastrous Samsung Galaxy Note 7.
The company's first TV ad since 2011 starts off by giving a nod to the past with a female voice saying "Remember 2007 smartphones? Big game changing OMG". The ad mentions that phones really haven't changed much in the past few years except for better cameras, relocated headphone jacks, and rose-colored phones.
The advert then entices the audience to start "demanding different" as the familiar sound of the iconic "Hello Moto" tagline is heard. The Moto Z commercial then introduces the Moto Mods.
Lenovo bought Motorola Mobility from Google in 2014 and renamed it Moto. The company launched the new Moto Z in Singapore last Thursday.
Motorola was a popular brand up until ten years ago. Its most popular product back then was the Razr. The now-iconic flip phone, however, will not make a comeback despite the clamor of many.