Prisma Brings Unique And Artistic Filters For Facebook Live

By Monica U Santos , Nov 09, 2016 04:26 AM EST

Prisma today made it possible to add its filters for users of Facebook Live videos. Owners of the Apple running an iOS such as iPhone 6s, iPhone 6s Plus, iPhone 7, and iPhone 7 Plus can go live on Facebook with Prisma's artistic filters applied to the live video feed. As of now, Prisma didn't say if this feature for Facebook Live will reach its Android app.

“We are working in a direction that we always considered important. We want to change the way people communicate with each other using the most advanced and new technology. We believe that even a small company can achieve great results,” said CEO Alexey Moiseenkov in a statement provided to VentureBeat.

Prisma has been working to improve video quality since the launch of its video editor two months ago. Dropped frames, latency, and stuttering can be an issue when trying to combine neural networks and Facebook Live, Facebook chief product officer Chris Cox told The Wall Street Journal.

This summer, Prisma, Icon8, and other photo editors that use neural networks began to add their services to chat apps like Telegram and Facebook Messenger.

When asked whether the company was worried by the competition, Prisma CEO Alexey Moiseenkov told The Verge that it only proved how popular the filters are. Said Moiseenkov: "We're happy that big tech companies are working on style transfer. We are not worried or afraid. We are just working and getting better every day."

The company has a long list of improvements it aims to bring to Prisma in the near future, including the ability to choose any aspect ratio, support for GIFs and the ability to do offline video processing on Android. The company is also promising the app will be "more social" in future, although exactly what that means isn't clear.


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