Apple is currently offering the iPhone 7 and 7 Plus in a choice of five different colors: Jet Black, Black, Gold, Rose Gold and Silver. Releasing a white version of the iPhone 7 or 7 Plus might prove popular, given that the color choice was the basis for the reinvention of the company that started with the original iPod. Interestingly, the Apple Watch is currently available in a White Ceramic option. Therefore, it is not really impossible to release an Apple smartphone with a white variant.

According to Tech Times, Apple's new Jet Black iPhone 7 and iPhone 7 Plus are extremely popular with consumers and remain sold out at Apple's online store. A new report claims the company is supposedly planning to introduce a new Jet White color option.

Japanese website MacOtakara is reporting that Apple supply chain sources claim that the company is planning to introduce a new Jet White color option for the iPhone 7 and iPhone 7 Plus.

This is actually not a rare news since both the iPhone 7 and 7 Plus remains sold out in some gadget stores. But even though MacOtakara has a good track record when it comes to iPhone rumors, it's not fully convinced of this one. "This information may be unreliable," said on the website.

Apple's headphones and packaging have remained an unblemished white with every version of the iPhone. Unsurprisingly, Apple hasn't made any official comment on this rumor and even notable technology blogs are suggesting we take the news with a pinch of salt, according to Mirror UK.

Ming-Chi Kuo, an analyst for KGI Securities, a financial services group in the Asia-Pacific region, has said that Apple is expecting a drop is demand for the iPhone 7 and 7 Plus, which can be the reason for the introduction of a new color variant for the smartphones (Jet White). Kuo also said that Apple Company will not be launching a successor to the iPhone SE in 2017 to boost sales of its flagship phones.