Opera Partners With Binbit For Mobile Content
Opera Software continues to offer users a mobile experience unlike any other and differentiates its software from the competition. Opera announced Wednesday, Feb. 20 that it has entered an agreement with mobile entertainment provider Binbit to give users access to a broad range of mobile content.
Binbit's products and services will be integrated directly into the Opera Payment Exchange (OPX), which is the mobile transaction feature in its Opera Mini browser. This partnership will allow users to make digital online purchases easily and securely through direct carrier billing. The service spans worldwide, with Binbit offering services to over 36 countries.
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On smartphones and tablets, Opera Mini is one of the world's leading mobile browsers and is a faster, lighter version of Opera Mobile. Combined, the two Web browsers are used by over 300 million people throughout the globe.
"Opera's end goal is to make the user experience a secure and enhanced one, and with Binbit, we are able to offer users high-quality services worldwide along with the convenience of carrier billing," said Sameer Merchant, president of Opera Commerce, a subsidiary of Opera Software.
Delivering mobile entertainment services to sectors including media companies, mobile carriers and others, Binbit has trusted business partnerships worldwide with 64 mobile carriers. Mobile entertainment content such as music, videos, games, screen savers and wallpapers are provided by Binbit to Africa, Asia, North and South America and the Middle East.
"Binbit is always seeking new, quality services and content, and the results of adding valuable business partners have translated into the constant and sustained growth of the company in the last few years," said Antoni Muntaner, chairman of Binbit. "Being able to offer this convenience to our users on one of the world's most popular mobile browsers will take us even further down the road in achieving our goals."
"At Opera, it is all about giving the user the best possible experience," said Mahi de Silva, EVP for consumer mobile, Opera Software. "Mobile payments have so far been a privilege for users of high-end devices in developed markets. With OPX, Opera is expanding this to all devices, no matter the location, carrier or payment instrument by giving the stakeholders in the ecosystem the right technology to carry out the transactions."
Opera's new partnership with Binbit is expected to help improve e-commerce business with the additional feature that will allow users to execute mobile payment transactions for goods and services.