Twitter Just Appointed A Non-Tweeter As Head Of Product

By Edge Ison , Dec 02, 2016 02:58 AM EST

After months searching for a new VP of product, Twitter decided on someone who does not use Twitter.

Keith Coleman is the new guy in Twitter town. He now holds the position that was vacated by Jeff Seibert last June and held by Ed Ho in an interim basis since then.

Seibert was named Twitter's Vice President of Product in January after Kevin Weil left the company to work for Instagram. Seibert is actually involved with the company's developer platform and the hiring of Coleman will allow him to focus on his old job exclusively. Ho, meanwhile, is currently the company's Vice President of Engineering.

Coleman is the CEO of Yes Inc., a startup which introduced Frenzy and WYD, a couple of social apps. Frenzy helps the user plan things with friends quickly while WYD, which stands for What You Doing, is an app that allows the user to view photos and video statuses of the user's friends at the moment. The Yes Inc. product can be downloaded through iTunes.

Both apps, unfortunately, will be shut down due to the acquisition, according to The Verge.

Twitter actually bought Coleman's company to get him. The amount for the purchase was not disclosed but the company did include the seven people working with Coleman in Yes Inc.

Business Insider reported that Coleman divulged the hiring of his Yes co-workers in a blog post. According to the post, members of the team have had impressive experiences before working for companies such as Gmail, Android, and PayPal.

Few people may be familiar with Coleman. His startup company from the Bay Area is a relative unknown and he isn't a prominent figure on Twitter. As a matter of fact, he has tweeted only 143 times since June of 2007. That's around 15 tweets a year.

Prior to starting his startup company, Coleman worked for Google. He was the product manager of Gmail.

Twitter continues to make noise after recently making Moments available on mobile and dealing with a few problems as of late including the shutting down of Vine and the laying off of around 300 employees.

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