Apple fans from the UK need to watch out the prices in App Store as they will match those of the US. As an example, an iOS or Mac app that costs $0.99, will now be £0.99 instead of costing £0.79. The increase almost reaches a whopping 25 percent. This is a reflection of the depreciation of the pound following Brexit. We should expect the exchange rate to lower even further as talks for UK's departure from the European Union are set to continue for the next few years.
"When foreign exchange rates or taxation changes, we sometimes need to update prices on the App Store," according to Apple which revealed last Tuesday that the price will increase in an email sent to app developers.
In a statement, Apple also enumerated several factors that set the price tiers of App stores internationally. This includes currency exchange rates, business practices, taxes and the cost of doing business. Take note that these factors be different from one region to the other over time.
New prices will be implemented in seven days. This will be the chance for Apple users to make purchases before prices rise. Anticipate price increases in other Apple stores as well, like the iTunes Store for music and video and the iBooks Store.
However, Britain isn't the only one which will be undergoing price changes. The price increases in India because of changes in service tax rate 14 percent and new levies of 0.5 percent set by the government in December 2016. The price in Turkey is seeing an increase as well while the Turkish Lira depreciates. In Romania, due to a tax rate increase from 19 percent to 20 percent, prices are also seen to be affected. Russia's new sales tax which is around 18 percent is disrupting App Store sales.