We told you it was happening soon, and Google has now officially launched the updated Google Play Store 4.0. You should download it and install it now, as it's a very nice update to the Google Play Store experience.  The UI is much cleaner and simplified and is no longer dark; the new version of Google Play 4 just offers a much better experience than any previous version. It is very smart for Google to put more focus on its App Store, because that's where it makes a ton of money. The simpler UI makes whatever you're looking for much easier to find, due to Google's redecorating.

Google decided to share this information with the world with an announcement on the Android Official Blog: "Whether you're in the mood to listen to Justin Timberlake's new album, read Harlan Coben's latest bestseller, or discover a new game to play, you want the experience of finding and making your purchase to be quick and easy. Today we've started rolling out a redesigned Google Play store on Android phones and tablets that is simple, clean and — most importantly — helps you find great entertainment, fast.

The redesigned Google Play store app starts rolling out today for Android phones and tablets running Android 2.2 (Froyo) and above. People around the world should see it over the next few weeks. Get ready for a simpler Google Play."

The re-design of the Google Play Store features a much more friendly interface, it's very impressive so far. Download Google Play Store now , you'll be glad you did.