Microsoft Uses 'Psychological Warfare' To Beat Apple Sales
Once again, Microsoft is heavily promoting the massive success of the Surface lineup. Recent reports have confirmed that the fourth quarter sales have reached $1.3 billion, showing a year-on-year increase of about forty percent and full-year revenue for the Surface team to $4.3 billion
Microsoft has also noted an increasing growth in consumers that are switching from MacBook machines to Surface machines. Surely, the Surface sales are not rivaling that of the MacBook - when the latest MacBook Pro can outsell a year of Windows-10 device sales in less than a week, you're definitely not going to rely on unit sales in order to promote your hardware.
Microsoft Is Not Playing That kind Of Game
According to Forbes, Microsoft is focusing on increasing the power of the Surface brand, which means finding areas where it will have a winning position and using these to their advantage. Microsoft sees that if they get enough of these positions, they will have a groundswell of love for the Surface hardware, casting a little more doubt on those who are considering a new computer.
Microsoft's Uncanny Strategy
Even if Microsoft loses out on every sale to a MacBook, it is going to focus on changing the mindset of a consumer from an automatic purchase to a considered purchase. The Surface was in play, even for a short time.
These small moments of mind share will add up over weeks, months, and perhaps years, and the mindset will now be that these tiny details will wear down one of Apple's weakest areas in its portfolio to Microsoft's advantage.
How The Surface Can Outduel The Macs
According to CNET, the entry-level devices such as the much older Surface 3 and the lower end Surface Pro 3 and Pro 4 machines will all come in below the price of the lower end, portable Macs, and Windows 10 has developed into a very nice modern OS. With so much data in the cloud and accessed through the browser, the OS is no longer the only question that matters when buying a device.
Now, the question of which cloud can be used will also be important. Windows 10 naturally makes use of Microsoft's Cloud services, but it can also sync perfectly with other services, notably Google.
Microsoft Surface Pro 5 Update: Features 4K Display, Kaby Lake Processor
The Microsoft Surface Pro 5 is a highly-anticipated device, having a lot of people waiting for an official announcement from Microsoft. According to several tech reports, the device may not be released until the spring of this year, 2017. Here are some specs that many are looking forward to.
Why Microsoft 'Surface Pro 5' Is The Gadget Of The Future? Might Feature USB Type-C And Snapdragon Processor
The Microsoft Surface Pro 5 is coming, but with regards to its official release date, some legit sources are claiming that Microsoft will announce the device even before the Surface Phone is going to be announced, which is likely during the Mobile World Congress (MWC) 2017, in which Microsoft's participation has also been confirmed.
Microsoft Criticizes The 'MacBook Pro' As A Big Disappointment, But Why?
Apple just recently released its most powerful laptop yet, the MacBook Pro. Though the laptop boasts some very impressive power, as well as some of the most amazing features that a MacBook laptop can offer, it is still experiencing a lot of criticisms.
Microsoft to Continue Discussions on a Possible Purchase of TikTok in the US
Microsoft has confirmed on Sunday that it is continuing its discussions with Chinese tech company Bytedance about a possible purchase of its social media app TikTok in the U.S. and three other markets.
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Apple promised to go completely carbon neutral in the next 10 years, with every device sold having a net-zero climate impact.
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