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Microsoft Uses 'Psychological Warfare' To Beat Apple Sales

By Jomar Teves , Jan 30, 2017 03:07 AM EST
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Once again, Microsoft is heavily promoting the massive success of the Surface lineup. Recent reports have confirmed that the fourth quarter sales have reached $1.3 billion, showing a year-on-year increase of about forty percent and full-year revenue for the Surface team to $4.3 billion

Microsoft has also noted an increasing growth in consumers that are switching from MacBook machines to Surface machines. Surely, the Surface sales are not rivaling that of the MacBook - when the latest MacBook Pro can outsell a year of Windows-10 device sales in less than a week, you're definitely not going to rely on unit sales in order to promote your hardware.

Microsoft Is Not Playing That kind Of Game

According to Forbes, Microsoft is focusing on increasing the power of the Surface brand, which means finding areas where it will have a winning position and using these to their advantage. Microsoft sees that if they get enough of these positions, they will have a groundswell of love for the Surface hardware, casting a little more doubt on those who are considering a new computer.

Microsoft's Uncanny Strategy

Even if Microsoft loses out on every sale to a MacBook, it is going to focus on changing the mindset of a consumer from an automatic purchase to a considered purchase. The Surface was in play, even for a short time.

These small moments of mind share will add up over weeks, months, and perhaps years, and the mindset will now be that these tiny details will wear down one of Apple's weakest areas in its portfolio to Microsoft's advantage.

How The Surface Can Outduel The Macs

According to CNET, the entry-level devices such as the much older Surface 3 and the lower end Surface Pro 3 and Pro 4 machines will all come in below the price of the lower end, portable Macs, and Windows 10 has developed into a very nice modern OS. With so much data in the cloud and accessed through the browser, the OS is no longer the only question that matters when buying a device.

Now, the question of which cloud can be used will also be important. Windows 10 naturally makes use of Microsoft's Cloud services, but it can also sync perfectly with other services, notably Google.

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