Apple's iPhone 8, the Samsung Galaxy S8 and the Google Pixel 2 are three of the most anticipated devices in 2017. But that is not the only thing they have in common.
All three flagship smartphones will be sporting an Organic Light Emitting Diodes or OLED display. This is according to DisplayMate president Dr. Rayond M. Soneira. DisplayMate is responsible for testing displays so that they will meet industry standards.
Of the three, Samsung will be the first to unveil its flagship phone. The Galaxy S8, therefore, will be the first in this prestigious group to show off its OLED display. Samsung may actually be considered the current leader in OLED displays as it has used it before on the Galaxy S7. It is also one of the main sources of the OLED tech. As a matter of fact, one rumor says Apple will be getting its OLED supply from the Korean conglomerate, its bitter rival. Samsung will probably do the same for the Pixel 2, according to BGR.
After the Galaxy S8's expected April unveiling, Apple steps up to the plate in September with its 10th anniversary iPhone in the form of the iPhone 8 (or iPhone X according to some rumors). If it does come with an OLED screen, this will mark the first time that Apple will deviate from the usual LCD screens. One foreseeable problem with this is that the OLED screen will not come cheap for Apple, therefore, the iPhone 8's price may be affected. Another thing to watch out for is how Apple will deal with its current and new display functions considering the huge difference between LCD and OLED displays.
Come October, Google will formally introduce the Pixel 2 which, like its predecessor, will have an OLED screen. Unlike the other two flagships, the Pixel 2 will likely have a flat OLED display.