Tesla is about to enter the Middle East region this month. The American Auto company has officially confirmed that it will soon be launching in the United Arad Emirates, which will start with a launch event in Dubai on February 13.

Tesla Expands To UAE

According to GulfBusiness, invites for the official launch at the Armani Hotel in the Burj Khalifa have already been sent out, and Tesla's CEO Elon Musk has been anticipated to make an appearance at the event as he will already be in the country to attend the 5th edition of the World Government Summit (WGS) the day before.

Elon Musk To Make An Appearance

The UAE's Minister of Cabinet Affairs and the Future, Mohammed Al Gergawi, has confirmed Musk as a speaker during the WGS. "For the first time in the region, we will be hosting Elon Musk, Founder, and CEO of Tesla Motors and SpaceX and one of the most important visionaries of the 21st century," Gergawi said.

Tesla's In The Middle East

The company's launch in the UAE will mark Tesla's first official presence in the Middle East. Job listings for the coming Tesla service center in Dubai have already opened up, with jobs openings for a service advisor, service manager and service technician already advertised on Tesla's website.

Even with a lack of sales and service support in the region prior, many UAE residents have already been buying into the self-driving Tesla vehicles, having them imported into the country from abroad. The UAE, specifically in Dubai, is heavily focused on increasing the number of electric-powered cars on the road.

UAE's Move To EVs

Last year, it was announced that up to 10 percent of the new vehicles purchased by government bodies with had been electric and hybrid cars. The move is part of the Dubai Green Mobility Initiative.

According to InsideEVs, Dubai Water and Electricity Authority (DEWA) has already added 13 electric vehicles to its fleet in 2015-2016. Currently, it is also implementing a green charger initiative to establish electric vehicle charging stations across Dubai.