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White House Takes Stance On Pronunciation Of 'GIF'

By Dmitry Sheynin , Apr 26, 2013 05:35 PM EDT
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The White House has created an official Tumblr account, and is wasting no time generating controversy on the visual blogging platform. An official graphic explaining the White House's social media strategy was the first post on the Administration's new Tumblr and for some bizarre reason, the White House thought it imperative to indicate that the acronym "GIF," which stands for Graphical Interchange Format is pronounced with a hard "G."    

It's unclear why the White House felt a need to designate the pronunciation of the popular image format, or why the Administration is at odds with the creators of the GIF format, who have previously stated explicitly that "GIF" is pronounced with a soft "G" and that the acronym deliberately mimics the popular peanut butter brand, Jif.

In addition to the graphic, the White House's first Tumblr entry reads:

"We'll post things like the best quotes from President Obama, or video of young scientists visiting the White House for the science fair, or photos of adorable moments with Bo. We've got some wonky charts, too," the first post reads. "Because to us, those are actually kind of exciting. And yes, of course there will be GIFs."

"We want to see what you have to share: Questions you have for the White House, stories of what a policy like immigration reform means to you, or ways we can improve our Tumbling," the first entry reads. "We're new here, and we're all ears."

Aside from Tumblr, the White House also maintain an official Facebook and Twitter account, a YouTube channel and has participated in Google+ hangouts.

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