Despite Subaru's reputation of being an underdog in the auto industry, the Japanese automaker actually has a very big fan base especially among the millennials. Given this fact, the automaker targets young buyers by making use of its 2017 Subaru Impreza.
How Subaru Sees the 2017 Impreza
According to report from Automotive News, the 2017 Subaru Impreza is not just very significant for the automaker because it is the first Impreza to be manufactured in the U.S. Apparently, the 2017 Subaru Impreza is also very important because it is the first model to make use of the automaker's new Global Platform. In addition, Subaru also sees the 2017 Impreza as a gateway to reaching out to the millennial market.
Reaching Out To The Market
Torque News reported that Subaru has launched a marketing campaign called "Meet an owner," which features 100 Subaru owners as the brand's ambassadors. Accordingly, the owners basically connect with potential customers in the market and tell them how long they have been owners of their Subaru and why the car is the perfect one for their lifestyle. It was mentioned that potential customers can ask directly from these Subaru owners regarding any questions related to the Subaru Impreza and the owners answer them. Apparently, the strategy is working well since most millennials mostly look into reviews and other people's opinions before making a decision.
Meeting The Owners
Reports stated that the Subaru's "Meet an Owner" campaign can be accessed through the internet. It was mentioned that Subaru makes use of the #MeetAnOwner hastag on social media platforms such as Facebook, YouTube, Snapchat and Instagram to connect with millennials that are looking to buy a 2017 Subaru Impreza. In addition, Subaru also has a website called "MeetAnOwner.com" where potential Subaru buyers can also connect with the brand's ambassadors. Considering how millennials spend most of their time on the internet these days, Subaru may have just come up with one of the most brilliant marketing strategy for its 2017 Impreza.