Gaming community and video platform Twitch launched an app on Tuesday May 14 for the Xbox 360.
The app can be downloaded from the Xbox Live marketplace for those subscribed to the gold level in the U.S. According to Twitch, the company made the move in part to try to reach gamers wherever they are.
"Our app for Xbox 360 brings Twitch video to the television and into the living room of millions of Xbox Live members for the first time," CEO Emmett Shear said in a statement. "Given the huge number [of] Xbox owners and how many of them love gaming spectatorship, it's a natural fit to bring the Twitch experience to the 360."
The features for the app include the top 300 live Twitch channels. Users have the ability to browse by game, featured content or channel. For Twitch, the agreement with Microsoft is the latest in its list of partnerships with brands that include Activision, Electronic Arts, Ubisoft and Sony Online Entertainment.
Check out Twitch.tv at 3 p.m. EDT on Tuesday May 21 for additional information. The details will follow Microsoft's Xbox Revealed event. The broadcast will be hosted by Larry Hryb.
Microsoft's next-generation console will be unveiled at its Redmond headquarters next week. You can watch the event live beginning at 1 p.m. EDT on xbox.com, Spike TV and Xbox Live. Many rumors have been tossed around regarding the much-hyped console, including even its name, from the Xbox 720 to Xbox Fusion to Durango. Meanwhile, the PlayStation 4 has already been officially "unveiled," though we have yet to see the actual console.