Porsche's Digital Services Set To Raise Revenue
Porsche is known for its high-end performance cars. Over the years, the company has given some of the best cars on the road. Now, Porsche aims to give customer experience as well, as digital services are to be offered to Porsche drivers and customers.
Porsche aims to give better customer experience for Porsche owners as well as customers. On the side the company stands to make profit in them as well. That would mean offering digital services such as weather data to navigation and driving. Porsche CFO Lutz Meschke has said that this is in line with customer expectations changing as well.
Customers now want to have more personalized services, as observed by Meschke. For that reason, a new division based in Ludwigsburg, Germany has been made last year that offers these digital services to Porsche's customers. The services would be for Porsche cars such as the 911, Panamera and the Cayenne.
APorsche already offers a digital service with the Porsche Connect Mobile app. This app gives drivers advice on navigation, traffic and vehicle monitoring. More digital services such as this are being planned by Porsche to add more to customer experience.
The digital services being offered not only adds to customer experience, but would add revenues to the company as well, according to Automotive News. It is estimated that as much as $9,000 per sales can be generated with the addition of digital services.
Overall, the projection for 2017 is that sales would have a slight improvement over the 2016 figures, as Bloomberg reports. Production costs per vehicle would be cut by as much as 15 percent in order to accommodate digital service technology. Overall that would be savings of $107 million going up to 2018. The estimate is that digital services will make up 30 percent of total sales within seven years.
Customer experience, as well as additional revenue, is driving Porsche to add digital services. The digital services offered to drivers and customers would add to optimum customer experience. The 2018 Porsche 911 GT3 has also been revealed recently.
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