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Google News: Ressurects Dead Product, Advertising Row Spreads To US Brands And More

By Cameron , Mar 24, 2017 04:47 AM EDT
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Google Maps now has a new feature which lets the user share location. On the other hand, four tech companies have withdrawn from Google platform amid rows promoting terrorism and hate.

Google Map New Feature

According to reports, Google has unveiled a new set of features for its popular Maps app which now lets users share their location with family, friends or anyone in particular. Apparently, this has been one of the most requested features for Google Map users.

As for how it works, the company recently said that it's either by accessing its side menu or tapping the blue dot on the map, which will show where the user is currently located. After that, the user must tap the share location option where it will show which their family, friends and other contacts would they like to share their location with.

Though this feature may seem fun, practical and convenient, a report thinks it's a double-edged sword, especially when talking about privacy. For the good side, this will be quite a useful tool for parents to know the location of their children or family members. For the bad side, this feature could be used for nefarious purposes to the point that a person can't be anywhere without having anyone know where he/she is really or who the person is with.

Google's Advertising Row

According to BBC, companies such as AT&T, Verizon, a car rental company Enterprise and pharmaceutical giant GSK have pulled millions of dollars in advertising from Google's platform amid rows over extremist content. Though Google has apologized and promised better tools for advertisers, it seems too late already, especially with Verizon.

Last Wednesday, Verizon issued a statement regarding their concerns that some of their ads may have appeared alongside YouTube content promoting terrorism and hate. Furthermore, the company has vowed to remove their ads from Google's platforms until Google can ensure this won't happen again.

As for Google, aside from having already apologized and promised to deliver better tools for advertisers, the giant tech has now begun an extensive review of their advertising policies and offering brands more control on where their ads will appear. The company has also raised the bar for ad policies to further safeguard their advertisers' brands.

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