Apple Changes Marketing Strategy With Next iPhone, Reveals Official Name

There has been a lot of talk about the upcoming anniversary iPhone, but most of the news has been hearsay and nothing has come directly from the Cupertino- based tech giant. While the specs, design and features are still unclear at this point, the official name of the device might have already been leaked. A new report has claimed that Apple revealed it a long time ago.

As noted by Forbes, the popular names for the 10th iPhone have been the iPhone 8, the iPhone 8, the iPhone Edition and the iPhone 7S. The last of these does not exactly make sense, as the upcoming flagship is expected to sport several new changes, and the S moniker has been historically used for incremental improvements. Meanwhile, the Edition branding has been used exclusively for the Apple Watch, which arguably has little brand awareness. The publication then argued that 8 is also unfitting because the tech giant is going to celebrate 10 years.

It might seem most likely that iPhone X is the most probable name, especially because of MacOS X. However, Apple has since dropped the X from its latest operating system release. Instead, it is simply called MacOS Sierra. But the company's recent movements is proof that it is going for something simpler, cleaner and easier to distinguish.

The publication pointed out that the second generation of the Apple Watch, was simply called the Apple Watch. Meanwhile, the new and upcoming MacBook Air has simply been dubbed MacBook. Earlier this week, the iPad Air also began to be called the iPad. The same is possible and at this point likely for the upcoming iPhone, which might just be called the iPhone.

As reported by MacRumors, the iPhone is expected to have a 5.8 inch edge-to-edge OLED display. The handheld is expected to launch sometime in September. However, the initial release of the upcoming flagship might come in limited quantities.

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