Facebook is rolling out two new features that are similar to what made Snapchat popular worldwide. The social network giant has cloned Stories and Camera Effects features for photos and videos respectively from the multimedia mobile application. This is the fourth time the social network has copied Snapchat's features in the past nine months.
Notably, the social giant copied some popular features from its rival company into Instagram, Messenger and WhatsApp. Now, it is launching its Stories feature which enables users to share photos and videos for 24 hours before they disappear. Another new feature is the new in-app Camera Effects which is very similar to Snapchat's lenses enables users to apply graphics and filters to their selfies.
According to Adweek, Facebook's recent copy cat actions should be enough to make Snapchat start feeling uneasy. Mark Zuckerberg's company is not afraid to use all strategies to defeat its competitors. With 1.15 billion mobile daily users globally, Facebook has a legion of interested investors that would jump in on whatever new marketing method it creates.
However, it's also interesting to note that users might not really need all of these new photo and video features. According to Recode, it is a common strategy for businesses to keep on spinning similar products or features to continue attracting investors. However, does not necessarily mean that the consumers should avail to each of the new features.
Facebook's copycat tactic could also mean a panic move to fend off Snapchat's growing popularity among mobile users. Whatever causes the social media company to do this, it is making some people notice that more and more app features look like clones of each other. Currently, the social network is working on more adjustments and modifications for its photo and video sharing features.