Facebook Tries To Steal These Popular Snapchat Features
Facebook is rolling out two new features that are similar to what made Snapchat popular worldwide. The social network giant has cloned Stories and Camera Effects features for photos and videos respectively from the multimedia mobile application. This is the fourth time the social network has copied Snapchat's features in the past nine months.
Notably, the social giant copied some popular features from its rival company into Instagram, Messenger and WhatsApp. Now, it is launching its Stories feature which enables users to share photos and videos for 24 hours before they disappear. Another new feature is the new in-app Camera Effects which is very similar to Snapchat's lenses enables users to apply graphics and filters to their selfies.
According to Adweek, Facebook's recent copy cat actions should be enough to make Snapchat start feeling uneasy. Mark Zuckerberg's company is not afraid to use all strategies to defeat its competitors. With 1.15 billion mobile daily users globally, Facebook has a legion of interested investors that would jump in on whatever new marketing method it creates.
However, it's also interesting to note that users might not really need all of these new photo and video features. According to Recode, it is a common strategy for businesses to keep on spinning similar products or features to continue attracting investors. However, does not necessarily mean that the consumers should avail to each of the new features.
Facebook's copycat tactic could also mean a panic move to fend off Snapchat's growing popularity among mobile users. Whatever causes the social media company to do this, it is making some people notice that more and more app features look like clones of each other. Currently, the social network is working on more adjustments and modifications for its photo and video sharing features.
Google Offered $30 Billion To Purchase Snapchat
Google floated an offer of at least $30 billion to buy Snapchat.
Trump Leaves Paris Climate Deal Amid Warnings From Tesla, Apple, Facebook And Google
Donald Trump has been met with disdain by numerous tech leaders and the whole world, for that matter, after his decision to pull the United States out of the Paris Agreement.
Microsoft Research Reveals Prototype AR Glasses And It Looks Like This
The HoloLens is able to track the movements of its user’s head and position. It is also completely wireless and runs on battery power while projecting stereoscopic 3D images to each of the user's eyes.
Facebook's Latest Feature Will Display Strangers' Posts
Facebook adds new "Latest Conversations" feature to keep you updated and will show you posts from strangers.
Facebook Oculus Story Studio VR Content Division Is Shutting Down
Oculus Story Studio, the award-winning studio behind virtual reality (VR) short films like “Dear Angelica” and “Henry,” is being shut down, Facebook announced Thursday afternoon. The studio’s 50 staffers are encouraged to apply for new jobs within Oculus.
MORE IN ITECHPOST
Beyond Queen's Stomp-Stomp-Clap: Concerts and Computer Science Converge in New Research
The iconic "stomp-stomp-clap" of Queen's "We Will Rock You" was born out of the challenge that rock stars and professors alike know all too well: How to get large numbers of people engaged in participating during a live performance like a concert -- or a lecture -- and channel that energy for a sustained time period.
Using Waves to Move Droplets
Self-cleaning surfaces and laboratories on a chip become even more efficient if we are able to control individual droplets. University of Groningen professor Patrick Onck, together with colleagues from the Eindhoven University of Technology, has shown that this is possible by using a technique named mechanowetting.