In 2016, Samsung was hit hard by a crisis: the Galaxy S7 and S7 Edge recall. But people are quick to move on from the taint of the past. And now, the South Korean electronics company is boasting that the Galaxy S8 and its bigger version, S8 Plus are selling like hot pancakes.
Samsung revealed that both Galaxy S8 and S8 Plus have a record number of pre-orders. At this point, both devices have already eclipsed the numbers of their unfortunate successors. The company said the early order numbers show a "double digit growth" but did not reveal exact numbers, CNet writes.
However, local media says that pre-orders for Galaxy S8 and S8 Plus reached 550,000 units in just two days. This number is three times the volume for the ill-fated Galaxy S7 in the same timeframe. Because of this, Samsung's latest smartphones just made history in South Korea.
According to Digital Trends, this early success for the Galaxy S8 and S8 Plus can be attributed to Samsung's decision to take their time in releasing new models. After the 2016 exploding phones fiasco, the company had to change strategies. They enhanced their marketing tactics for the new flagship devices, thus driving up their popularity.
Another thing that is driving the numbers of Samsung's latest devices is their promotions. Consumers who pre-order either the Galaxy S8 or S8 Plus will receive the following incentives: 2017 Gear VR, a controller, and an Oculus game pack. They will get those for free, of course, and will ship out together with their phones.
Pre-orders started on Mar. 30 and the devices will be available at online retailers and physical stores on Apr. 21. The price tags for Galaxy S8 and S8 Plus are $750 and $850, respectively. Despite the hundred bucks difference, Samsung notes that most people are pre-ordering the bigger phone in midnight black.