Ubisoft Unveils New Logo
Most smartphones have slowly moved away from 3D icons and have steadily adopted a flat icon design these days. It appears companies and developers are following suit as Ubisoft revealed its new logo. Its last logo change was reportedly way back in 2003 when it adopted the royal blue swirl design. The recently replaced logo had a 3D appearance due to its shading and has been replaced by a flat swirl icon devoid of color.
The French video games publisher claims its new logo is a "minimalist, modern and monochromatic." Polygon points out that the studio has followed suit and adopted the trend where once colorful 3D logos or icons are replaced by a simple flat design. They also explained that "the swirl and the letter O are both deliberately created to be reminiscent of hand-drawn shapes." It apparently also represents their "human qualities of enthusiasm, curiosity and the 'grain de folie' that Ubisoft is known for," they added.
It was also explained that "grain de folie" translates into "a touch of madness," which presumably means that Ubisoft is willing to take risks with its IPs. The studio also assured fans that the logo will not be a static icon only. Gamers are apparently used to the different animations and color patterns the previous logo had for every game. According to the developer, "we'll still have plenty of customized animations."
Ubisoft has also encouraged players to watch out for their E3 2017 press conference. They apparently believe that the logo change proudly reflects the studio's "role as a creator of worlds," as reported by Gamespot. Earlier this month, the developer officially revealed that they are working on sequels for their AAA titles like Far Cry 5, The Crew 2, and a new Assassin's Creed game. These games are all expected to launch within the fiscal year. Meanwhile, a recent report claims that a leaked t-shirt design revealed the new protagonist for the next Assassin's Creed installment. Additionally, it supposedly confirms the rumors of an ancient Egypt setting.
'Street Fighter V' Latest DLC: Details, New Character, Features, What We Know So Far
The latest update patch for "Street Fighter V" has gone live along with a lot of new changes and features.
PS4 Firmware 4.70 Update: Details, Problems, Fixes
Sony's PS4 firmware update version 4.70 has reportedly updated the system icons but has also caused some freezing issues on some systems.
Leaked 'Super Smash Bros.' For Nintendo Switch Possibly Fake
An anonymous user posted some images on 4Chan that are supposedly from the Nintendo Switch version of "Super Smash Bros."
Apple, Samsung Partly To Blame For Nintendo Switch Shortages
The need for electronic components has Nintendo, Samsung, and Samsung fighting for supplies to meet their manufacturer.
T-Shirt Leaks New 'Assassin's Creed' Protagonist
An image of a t-shirt supposedly showing the new "Assassin's Creed" protagonist has been posted online.
MORE IN ITECHPOST
Ideas That Will Help to Reduce RAM Usage on a Mac
Memory is not something that you can add in a Macbook easily. That is why the computer is not the best when it comes to doing certain things, such as gaming. Sure, the newer models are coming with improvements, but there is still a lot of thought that goes into making sure all the random access memory is used optimally.
CEO Peter Beck’s Apology Has Elon Musk and Other Competitors Support After Launch Failure
After the failure of the 13th attempt to reach orbit with Electron, Rocket Labs CEO Peter Beck has given out a public apology on Twitter. This has led to competitors, which include Elon Musk, to offer their support.
How to Be a Good Team Owner in the New 'F1 2020'
With the new Formula 1 racing game developed by Codemasters about to be released to the general public, players are wondering in anticipation of what makes this F1 2020 game different from its predecessors.