BMW's plan on electric cars has long been confusing on the internet. And according to reliable sources, the automaker started holding meetings in order to warn employees that electric vehicles (EVs) are really coming. In fact, BMW already announced the production expansion for their upcoming EVs that are expected to be unveiled before the end of this year.

Another luxury car company keen on giving Tesla, specifically its Model 3, a run for its money is BMW. A long-rumored all-EV version of its popular BMW 3 Series is reportedly going to be revealed in September. And according to Electrek, it is not the half-hearted 330E.

Earlier this year, BMW already confirmed the production of the new electric vehicles. It was revealed that the automaker is planning to build the first fully electric vehicle version of the MINI in 2019. Aside from that, a fully electric BMW X3 will also be released in 2020 at its Leipzig plant. While the forthcoming “fully electric BMW iNEXT” should follow the release in 2021.

BMW isn’t likely to directly mention Tesla by name and as its major competitor. However, it’s difficult not to look at this as an intervening effort to compete with the upcoming Tesla’s car, which is the Model 3. For the record, Elon Musk has announced that the entry-level of Tesla Model 3 will cost $35,000. On the other hand, a BMW 3 Series vehicle can be priced lower than that and according to BGR, it will be $33,000.  If BMW’s vehicle can compete with the features and on specs of Model 3, Tesla may have a little bit of a struggle on its hands.

Nevertheless, there’s no denying that the upcoming launch of Tesla Model 3 later this year will be the biggest auto story of the year. If the plan goes accordingly, the Model 3 car will begin shipping to early reservation holders later this year. While BMW 3 Series is planned and should be uncovered as soon as in September at the IAA auto show in Frankfurt, Germany.