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Latest Marketing Trends to Market a Brand for Your E-commerce Store

By Ernest Hamilton , Jul 23, 2019 10:43 AM EDT
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Do you want to market a brand on your e-commerce store for a good revenue? Setting up an e-commerce store takes a lot of time and effort, but this is not the end. The success of any e-commerce store lies in its marketing trends or marketing strategies. You must be always on your toes to think out of the box to attract the first customer or the 10000th customer.

So, the best and latest marketing strategies for the marketing of a brand is discussed in this article. But before going on further make sure your e-commerce is fully protected. To make your e-commerce website safe and secure you should have an EV SSL installed. Now, let us have brief lines about the EV SSL.

Any website should be protected from unauthorized users. Talking about EV SSL, it will safeguard the website and its online users from unhealthy spam and cybercriminals. There are many providers that offer EV SSL at best price likewise EV SSL from SSL2BUY offers a range of benefits which will fetch handsome profit to your e-commerce business.

However, choosing the right EV SSL is crucial and no doubt it is a preferred brand for all the e-commerce website owners. Buying EV SSL from SSL2BUY is highly recommended because of its:

  • Cheap pricing range
  • Free re-issuance with warranty
  • High security for all domains
  • Free site seal
  • 30 days money-back guarantee
  • 24/7 customer service around the clock.
  • Digital signatures are suitable for both desktop and mobiles.
  • Additional features like unlimited server license, everyday malware scan, website assessment.
  • Go green HTTPS secured URL for your e-commerce website.
  • Secures your website phishing
  • Safe online transactions at the time of checkouts.
  • Boosts your sales and overall business profits.

Keeping in mind all the above mentioned short yet strong benefits from EV SSL, you can confidently go ahead plan the marketing trends for a brand in your e-commerce website.

The hype word "Social Media", yes you heard it right. Time to welcome the latest social media platform for marketing your business.  Here, you can discover new marketing ideas on a social platform.

As we all know, no matter what the age group is, almost all people are active in the social media world like Facebook, Instagram, WhatsApp and many more. However, if we study the analysis, we can accept the fact that 80% of users are from generation Z rest are the millennials.

Now, let us discuss various ways to promote a brand on your e-commerce business.

FACEBOOK SUPPORTING PAID ADS:

Facebook accounts for 3 billion active users across the world and is easy to advertise on Facebook. Moreover, Google is now supporting Organic search results than the paid ads, and on the other hand, Facebook is supporting more Paid Ads.

Yes, Facebook is supporting more the ADs that are paid and lessening the reach of the organic ADs. This, however, may be an issue for all the brands who have a base on Facebook. 

While the researches show that if a page is having likes around 500,000 only 2% would be the organic ADs. Overall, you can opt for paid ads which comprise of most productivity to your business. Facebook advertising agencies are good to rely on if you need man power with experience. 

E-COMMERCE SHOPPING USING INSTAGRAM:

You can plan to market a brand here on Instagram which is trending these days. People can look at the products and the relevant price and can add to the carts.

You can shop later, though the items are in the cart. Well, this trend will continue to increase in the coming years.

However, until the last year 2018, adding the products into the cart was limited. Maybe around next time Instagram will introduce buy option direct from Instagram with doorstep delivery instead of visiting the brand store.

 LIVE STREAMING:

Live streaming is one of the craziest features of social media platforms. Live streaming has found 5 times more reachable and popular than pre-recorded videos. Nowadays, people connect easily to these brands very easily and connect to celebrities instantly to the products they endorse through live streaming. This idea will change the concept of advertising.

Automated Email Marketing Campaign: 

No matter how many marketing strategies rule the digital marketing world, email marketing will remain the hard rock for the years to come.

You can build a business relationship between the customer and the client through email communication. You can gently weave the words through strong content and send automated emails to all the existing customers and new customers as well. You can get in touch with them when there are season end offers, big discounts or flash sales, etc.

Email marketing remains one of the humble and strongest modes of customer-client communication. Marketing a brand for your e-commerce website through this mode would be simple and hassle-free.

Influential Marketing:

Most of us follow our favourite celebrities on social media platforms regardless of any field. People often get influenced by what they wear, what they buy. If you could bring the celebrities for endorsing a brand, then it will be like a cherry on the icing. Influential marketing fetches some amazing targets if implemented in your business, do not wait for the right times. Take a step further and improve the brand of your e-commerce website.

Pinterest Ads:

It is Pinterest everywhere. If you search for a product on Google, immediately you can find out Pinterest ads coming up. Pinterest is an auction-based and cost per click advertising plan. This is usually an image-based search. You should have the best of the images to place in Pinterest for more clicks.

No wonder this has taken over the market cap of $6 billion in the few years. It is estimated that nearly 180 million people Pinterest every month to share images, videos to develop their businesses without much difficulty. 

Key Takeaways:

As mentioned in the article, these are the latest trends that are occupying the major part of the advertising of e-commerce websites. You should try and incorporate these trends into your business to boosts productivity.

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