AT&T's old wireless plans are getting massive price hikes, which could go as high as $12 monthly for family plans, whereas single-line customers will need to pay $6 more every month.
SAN FRANCISCO, CA - OCTOBER 23: Pedestrians walk by an AT&T store on October 23, 2013 in San Francisco, California. AT&T is going to report third-quarter earnings after the closing bell.
AT&T's Old Wireless Plans Price Hike
The latest move of the Dallas-based telco AT&T is unconventional for most players in the industry of wireless carriers, as per a news story by Bloomberg.
The world of mobile plans is typically attracting new customers aggressively by giving away massive discounts, bang-for-buck family plans, and in some instances, free smartphones.
That said, in most cases, these American carriers, including AT&T, are fond of lowering the prices of their plans, along with other freebies, to get new customers, making it the unwritten industry practice for years now.
However, AT&T is increasing the prices of its older mobile wireless plans starting on June 1.
The staffers of the American carrier are now offering newer plans to those who would visit the brick and mortar stores of AT&T.
Meanwhile, they are also guiding existing subscribers on how to switch to the latest plans of the carrier to avoid the unprecedented price hikes coming their way beginning next month.
The AT&T logo sign is seen above the store in Culver City, California on January 28, 2021. - US telecommunications firm AT&T announced on May 17, 2021 a merger between its WarnerMedia unit -- which owns CNN and HBO -- and Discovery media, creating a streaming giant that could compete with Netflix and Disney+.
According to a recent report by The Verge, the price hikes affect the older Unlimited and Mobile Share plans of AT&T.
However, the spokesperson of AT&T, Seth Bloom, said that the carrier will not publish a comprehensive list of all the plans that would start raising its monthly prices on the first day of June.
Instead, the AT&T spokesperson told The Verge that the Dallas-based firm will notify all of its affected customers regarding the changes in the prices of their plans through a bill message and an email.
Is it Time to Switch to AT&T's New Plans?
On top of that, Bloom also said that AT&T is now encouraging its customers to check out its newer offerings of Mobile Share and Unlimited plans.
The spokesperson further touted that the new ones give its customers "additional features, more flexibility for each line on their account and, in many cases, a lower monthly cost."
Read Also: AT&T 25% Discount: How to Get Massive Deduction on Your Monthly Phone Bill
AT&T vs. Inflation
Meanwhile, Bloomberg said in the same report that AT&T had to raise its prices to keep up with the worsening inflation in the US.
In fact, the CEO of AT&T, John Stankey, himself said that the rising wages are going to cost his firm a staggering $1 billion.
As such, the AT&T boss raised the idea of raising plan prices to keep up with the additional cost during its earnings call with investors last April.
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