TikTok opens opportunity for social media stars to earn profit.
Posting contents will soon become a profitable endeavor for content creators as Tiktok announced the launch of Tiktok Pulse, the first ad product that shares ad revenue with influencers, and well-known content creators.
Tiktok Pulse is a new contextual advertising solution that ensures brands' ads are placed next to the top 4% of all videos on TikTok, as per TechCrunch report.
Social media stars with at least 100,000 followers will be eligible for the revenue share program during the initial stage of the TikTok Pulse program with 50/50 split of the ad revenue, Tiktok told TechCrunch.
Tiktok Pulse is a Game of Popularity
The logic behind Tiktok Pulse is clear, popularity is the game. That is if you're popular enough, you could make money with every post.
The scheme would encourage more posts on TikTok, not to mention spare some video makers from relying heavily on sponsorships or donations, according to Engadget.
Tiktok Pulse is beneficial for TikTok. It could prevent social media stars from migrating to Instagram or other, potentially more lucrative social media rivals.
On the other hand, the new program might also encourage more creators to produce ad-friendly clips, which are cleaner and less polarizing material. It wouldn't be more thrilling for users who like a more diversified content or if you prefer TikTok's more political or risqué content, according to Engadget.
The move will, however, be helpful for TikTok to withstand the increasingly fierce competition.
TechCrunch reported that Tiktok will launch Pulse in the US this June, with other countries due in the fall. The revenue will be divided equally between Tiktok and the content creators. That's slightly lower than Instagram where creators get 55 percent ad revenue.
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Tiktok Pulse to Help Social Media App Attract More Creators
According to TechCrunch, TikTok didn't announce yet how many creators it would actually approve for the TikTok Pulse program in the initial stages. But on a longer term, the move of the social media company could help them attract more creators, following its earlier investments in creator monetization.
TikTok debuted an online "Creator Next" portal last December, Here, they organized all the tools creators can use to make money on its app in one place.
"Creator Next" allows creators to learn about how to accept virtual gifts and payments from fans viewing their videos and their TikTok LIVE content, TechCrunch reported.
If content creators have at least 10,000 followers, they can also apply to the Creator Marketplace to be connected with brands for sponsored content.
With the new Tiktok Pulse program, the social media company will be able to add advertising revenue share to the list of creator monetization opportunities.
But Tiktok Pulse is more than helping content creators. Similar to something like YouTube's Partner Program (YPP), it is about ensuring advertisers a more "brand-safe" environment for their content, as per TechCrunch report.
"TikTok Pulse is designed to give brands the tools and controls to be a part of these everyday moments and trends that engage the community," said TikTok in its website.
Related Article: How to Become A Tiktok Star In 2022
