Apple iPhones might start showing more advertisements on its built-in apps like Maps as it seeks to rack up its revenue.
It is worth noting that the Cupertino-based tech giant currently offers ads to users of its built-in apps, such as Stocks and News.
SINGAPORE, SINGAPORE - SEPTEMBER 24: Haikal Putra (R) and Wayne Chang try out newly released products at the Apple Store at Orchard Road on September 24, 2021 in Singapore. Apple announced September 14 the release of four variants of its latest iPhone 13, alongside other upgrades to its product lineup.
But this time, Bloomberg journalist, Mark Gurman, reports that Apple is silently working on expanding its advertisements to more iPhone and iPad apps.
Apple iPhones Might Show More Ads on Apps
As per the latest report by Bloomberg, the built-in apps on iPhones might see more advertising in the near future as the renowned tech giant is working to search for new revenue streams.
While Apple currently stuffs its built-in services like the App Store with ads, the iPhone maker is reportedly pushing to increase its advertising.
The Bloomberg report says that the Vice President in Charge for the Ad Group of Apple, Todd Teresi, internally raised the massive expansion of the ads business.
In fact, the news story claims that the Apple exec is looking to increase its current $4 billion annual revenue from ads alone to double digits.
And to do so, the renowned phone maker needs to significantly rack up the number of ads it shows its users, notes Gurman.
Apple Books, Podcasts, and TV+ Ads?
iPhone users who frequent apps like Books and Podcasts might start seeing ads as they listen to the latest podcast episodes or read fiction on these Apple platforms in future updates.
CORTE MADERA, CALIFORNIA - JANUARY 27: New iPhone 13s are displayed at an Apple store on January 27, 2022 in Corte Madera, California. Apple reported record first-quarter earnings with $123.9 billion in overall revenue and $34.6 billion in profit.
Gurman suggests that Apple might introduce ads to its digital storefronts, which include its Podcasts and Books apps.
And on top of its digital storefront, the phone maker might also start debuting ad-supported tiers for its streaming service, Apple TV +.
It is to note that its giant rivals, such as Disney+, Netflix, and HBO Max, have already started offering cheaper options with ads.
Read Also: Will the iPhone 14 Cost More Than the iPhone 13? Apple Analyst Thinks So
Apple Maps Might Start Showing Ads
But besides the current list of apps that offer ads, Gurman states that the Cupertino giant might also expand it to other built-in services, according to a recent report by Apple Insider.
To be more precise, the report says that the tech giant could potentially start stuffing search ads on Apple Maps.
Gurman discloses that the Cupertino giant is already internally testing search ads on Maps.
Once it rolls out, businesses could advertise their services to rank better in the search result of Apple Maps.
So if an iPhone user is looking for sumptuous Chinese takeout nearby, they could start seeing more paid results to be prioritized.
However, Apple has yet to officially announce its plans to expand its advertisements to more built-in apps like Maps and Podcasts. So do take this latest news with a grain of salt.
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