General Motors (GM) is hoping to reach the masses and encourage them to adopt electric vehicles (EV). With this move, the automaker, introduced seven new Environmental Protection Agency (EPA) standards.
GM is pushing for new EPA standards as it moves to promote mass EV adoption. The company stated that it wanted to ensure a cleaner future for everyone.
GM Aims to Provide 'EV for Everyone'
On Tuesday, GM said that it supports "establishing tougher federal emissions standards." In order to make it possible, "at least 50% of new vehicles sold by 2030 should be zero-emission," as per Reuters.
According to GM and the Environmental Defense Fund (EDF), the EPA standards "should help to ensure at least 50% of new vehicles sold by 2030 are zero-emissions vehicles, and consistent with eliminating tailpipe pollution from new passenger vehicles by 2035."
With that, GM Chair and CEO, Mary Barra said that the company is glad to join EDF in providing recommendations supporting accelerated adoption of EV in order to attain the 2030 goals.
According to Electrek, GM follows its ambitious goals for its EV. Barra claimed that the automaker "want to provide EVs for everyone," as she spoke of the company's strategy.
To make this happen, GM plans to launch a full lineup of electric vehicles following its aims to provide "EV for everyone."
The company is gearing up to take on the current EV leader, Tesla. In October 2021, Barra said that she is confident that GM will be able to "absolutely" pass Tesla in terms of EV sales.
While this is going to be a difficult toll on the part of the automaker, competition among automakers is seen as beneficial to consumers.
According to GM, the new EPA standards can help attain the 2030 goals for it could help incentivize buyers to switch, promote fewer emissions, and create manufacturing jobs.
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GM Wants 50% of the New Vehicles Sold in 2030 to be Zero Emission
GM worked with EDF to create the seven recommendations for EPA standards, which support an "all-electric future," as per Electrek.
The goal of the new EPA recommendations is to accelerate the transition of vehicles in the U.S. to EVs.
The recommendations for EPA standards would require that at least half of new vehicles sold should have zero emissions.
"General Motors has the ultimate goal of eliminating tailpipe emissions from new light-duty vehicles by 2035," Barra said in a statement.
Furthermore, it is after reducing greenhouse gas emissions by 60% by 2030, according to GM Authority.
In order to "provide a stable investment signal and regulatory certainty for manufacturers,"
GM and EDF urge the EPA to propose the standards that should be finalized by 2023.
Both GM and EDF also opted for the standards to be "multi-pollutant in nature," meaning it should include nitrogen oxides and particles.
GM and EDF also gave their words that they would collaborate on manufacturing, consumer, infrastructure, equity, and worker training investments.
According to Reuters, President Joe Biden expressed that he wants the new vehicles sold in 2030 to be 50% EV or plug-in hybrid models.
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