EGOT awardee and business mogul Whoopi Goldberg is now an equity investor for BLKFAM, the first and only Black-owned and Black-focused family streaming platform.
BLKFAM is a free and ad-supported streaming service that launched on Feb. 26.
BLKFAM Represents Black Audience Media Demand
Recent Nielsen data revealed that Black audiences still feel the misrepresentation or underrepresentation of their community in the mainstream media despite consuming significant access to streaming services.
"Black culture and content is so often stereotyped, siloed or written off -- so I wanted to create a platform where my kids and I can be entertained without having to face those same daily biases," founder and CEO of BLKFAM Larry Adams stated.
Goldberg signed as an equity partner for the platform along with Tom Leonardis, president of Goldberg's Whoop Inc. production company. The actress will reportedly handle the creative development for the exclusive programming projects on the platform.
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BLKFAM Launches Extensive Library
Upon its launch, the streaming service debuted an extensive content library containing more than 20 syndicated series, over 1,000 hours of new animation titles, dozens of new animated characters of color and diverse gender experiences. There are also hundreds of hours of original music-driven content.
The company also shared that 10 original live-action and animated series are currently in development. These projects are expected to be released throughout the year.
BLKFAM promises a variety of content that will be shown through the lens of the Black experience. This includes investigative journalism and news, fitness and wellness series, Black history, children's and adult animation, sitcoms and reality shows, and music programs.
BLKFAM is now available on iOS, Android, Amazon Prime Video channels, Apple TV, Roku, Amazon Fire TV, YouTube TV, Samsung Smart TVs, Vizio and LG.
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