Sony has announced that they will have a Virtual Reality option for the PlayStation 4 console and Microsoft is in the works of Project Scorpio, which a much stronger Xbox One. With the console competition getting stiffer, many would expect Nintendo to follow suit. And while the company is coming out with the NX, it admits its focus is on content and not specs.

As quoted by Game Spot, Nintendo of America president, Reggie Fils-Aime, said, "Whatever Microsoft and Sony are doing in terms of talking about new systems, that's for them to fight out." On the other side of the road, Nintendo is focusing on developing its games and giving its audience the best possible experience through the screen.

Fils-Aime shared that the company believes it is not about the power and specs of the upcoming NX. He called the company one that is "content-focused" and even said that it creates "entertainment that makes people smile." With the NX and the Wii U, Fils-Aime believes this goal is possible.

As an example of how this way of thinking is working for the company, Fils-Aime shared that the reaction of audiences to "Zelda" is still overwhelming. The Nintendo of America executive confirmed that there is a strong demand for Nintendo games "across the world." The company therefore foresees steady sales despite the NX taking its time to be released.

IGN adds that Nintendo did not make any announcements on, nor did it release the NX at this year's E3. Instead, the company plans to make a reveal more about the new console towards the end of the year.

Nintendo President Tatsumi Kimishima has also confirmed that the NX is in no way a replacement for the Wii U. Instead, the upcoming console is merely a "new way of playing games." 

The NX is set to launch on March 2017.