The demand for the new Google Pixel smartphones has exceeded expectations of the company and Google has admitted that the supply may not be enough to cover all pre-orders.

To make up for the lapse, Google is giving away $50 worth of Play Store credits for customers who will be affected by the insufficient supply of the Pixel and Pixel XL.

Google sent out emails to customers who have already placed orders for the new devices. These emails found their way to Reddit and Google+ after some customers posted it on the said social media sites.

PCMag got a copy of the email and posted it in a report. Here's what the email said:

Hello there --

Thank you for your recent purchase on Google Store. We're really excited for you to experience our new products, but we have some not-so-great news: It's going to take a little longer for you to receive your package than we expected. We know this can be frustrating, but the good news is that we've shipped your order and it's on its way.

You should've already received a shipment confirmation email from us. We're also going to send you a $50 Google Play credit via email soon after your package is delivered.

Again, we're so sorry - and thank you again for your order.

Sincerely,

The Google Store Team

Customers who ordered their Pixel devices from the Google Store are entitled to get the Play Store credits. Unfortunately, those who booked through other means, namely Verizon, will not receive the offer.

Verizon announced last Friday that it is offering a $400 account credit to those who will switch from another mobile carrier to Verizon and at the same time buy a Pixel phone. Verizon account owners are entitled to $300 in account credit if they exchange their phone to a Google Pixel or Pixel XL.

The new Google smartphones were unveiled early in October along with other new devices, namely Google Assistant, Google Home, Chromecast Ultra, Google Daydream View, and Google WiFi Router.