OnePlus 3 Is Oficially Discontinued: An Effective Strategy To Ensure Its Upgraded Version And OnePlus 4 Sales?
What started as a rumor is now a reality: the OnePlus 3 smartphone has been officially discontinued, and could never come back to the way we originally know it. In fact, the upgraded version OnePlus 3 ST-which will come with Snapdragon 821 processor and other incredible improvements as a faster and customizable OxygenOS- was launched on Tuesday, and the highly-anticipated OnePlus 4 could be launched next year.
Although it is not official yet, is very likely that the company will kill this smartphone in order to ensure the sales of the new devices, which is a very normal move for a company to prevent a cannibalization, which is one of the worst scenarios that could be suffered, considering that the new product would not meet expectations and it could be painful failure. However, was the OnePlus 3 discontinuation a good strategy?
One Of The Best Smartphones In 2016
First of all, we have to take into consideration the fact that this was such an extraordinary smartphone that it was considered as a flagship killer, making that giants as Apple or Samsung couldn't more that they wanted because of the OnePlus 3, giving the fact that this was a mobile device that even when it wasn't as aesthetic as many phones, it offered almost the same at a cheaper price.
Naturally, this product became a huge success in the market and an unexpected achievement for the company, considering that its previous models weren't so great, and even the OnePlus 2 was a little bit disappointing. Actually, the flagship killer hit was so significant that it marked a turning point for the company and the phone market.
Getting to this point, the OnePlus 3 was so successful that it happened the only delicate situation that could occur when a product is so great: the possibility that its successor in the market doesn't meet the expectations, which is something extremely common considering that in this case, everyone will keep buying the flagship killer, which could be a huge threat for the new models´ sales.
The Goal Is To Set The Perfect Scenario For The OnePlus 4
This is precisely why the company is discontinuing the smartphone, which is a good strategy to make a comfortable scenario for the OnePlus 4, which promises to be one of the greatest mobile devices next year, and the highest bet for the company to achieve a solid position in the market, and increase its power as a smartphone maker in China.
Although this strategy doesn't ensure more general sales, its only intention is to protect a product that if everything works out, it might be even greater that its predecessor. However, what could be the only problem about what the company did with the flagship killer is that this action could have been made very soon, considering that the OnePlus 3 doesn't have more than 6 months in the market.
In fact, the upgraded version hasn't been well received for the customer, giving the fact that many believe that it was extremely soon since a lot of people just bought the OnePlus 3 and this already has a better version. Also, the fact that the OnePlus 4 won´t be released until next year makes the discontinuation something a little bit hasty, since the company could wait a little longer and keep seeing the extraordinary profits of this extraordinary smartphone.
Although this has been a good strategy, the way in which it has been made is not exactly exemplary. But of course, the upgrade version and OnePlus 4 sales could easily puts me wrong if its happen to be another success. For the customers´ sake and OnePlus lovers, let's hope this could happen.
OnePlus 3 vs Huawei P9: Which Is The Greatest Chinese Smartphone Of 2016 ?
OnePlus and Huawei are two of the most popular smartphones in China. Huawei´s intention is to beat Apple and become the econd biggest smartphone maker in the world in two years.
Samsung Is Working On An Android Nougat Firmware For Galaxy S6 And S6 Edge: Could This Restore The Company´s Reputation?
When Samsung decided to recall its Galaxy Note 7, the worst consequence was the customers´ lack of confidence in the South Korean company. Samsung will face 2017 with these updates and new smartphones.
OnePlus 4 vs Galaxy Note 8 : Which Of These Smartphones Will Be The Greatest Mobile Device In 2017?
The big issue about the OnePlus 4 is that its previous model was so great that many think that it would be difficult to excel it. Samsung is betting everything on the Galaxy Note 8.
Android 8.0 Oreo Update Is Rolling Out To OnePlus 3 Closed Beta Channel [How To Download]
OnePlus has started rolling out Android 8.0 Oreo update for OnePlus 3 smartphone via the closed beta group
OnePlus 5 Latest News: New Mint Gold Color Teased
OnePlus 5 potential buyers are soon to get a new option to choose from, apart from the rather similar two options currently.
OnePlus 5 Might Survive Water, Jelly Effect Leads To Natural Scrolling
OnePlus received a feedback from a small number of users saying that at times they notice a subtle visual effect when scrolling on the recently released OnePlus 5. However, the company claimed it as a normal effect and not the result of any manufacturing issues.
MORE IN ITECHPOST
12 Self-Publishing Platforms for Authors
Self-publishing has become an incredible opportunity for writers to connect with an unlimited number of potential customers. While there are numerous platforms available, which ones are the best?
How Do Personal Emergency Response Systems Work?
Personal emergency response systems, known as PERS for short, are systems that help people to raise the alarm and get immediate help when a medical or personal emergency occurs. They are ideal for older people and anyone with a mobility issue or an injury or illness that can cause falls.
Game Developers’ Different Roles in the Studio
Learn about the different professionals involved in developing video games. Becoming a game developer is one of the coolest jobs around and your 14-year-old self, perched on the edge of your bed as you play PlayStation, will thank you for making such an awesome career move.