Snapchat Is Selling Their Camera Glasses Through A Viral Marketing Campaign
Messaging app Snapchat is now selling its new camera-clad glasses Spectacles via viral marketing campaign, in which the company is updating its Snapbot locator page to show customer the location of the vending machines in which the glasses will be sold, only 24 hours before popping up in another spot. So far, the Snapbot has made appearances in Big Sur, the Rose Bowl Stadium, and Los Angeles.
An Unorthodox Way Of Selling The Camera Glasses
According to Digital Trends, Snapbot´s circular display allows users to virtually wear the glasses in three different colors. These eye-catching vending machines could be the only way to buy the camera glasses, at least in the first months in the market. Although this is not exactly the most orthodox way of selling a product, the company expects that this interactive style would catch customers to buy the Spectacle, which is expected to be a product that could solidify Snapchat´s position in the market.
As reported by Spectacle´s site, this product only work with Snapchat, shotting a 10-minutes video clips from an incredible wide 115-degree angle lens which is designed to capture a view similar to the perspective of the wearer, which could be an extraordinary innovation that would increase Snapchat´s popularity, in a moment in which many social media as Facebook, Instagram or Twitter are cloning some of its features. The best news about the camera glasses is that one you shoot the video, the clips are automatically synced to the user´s Snapchat memories so it could be easily shared.
Snapchat Will Try To Succeed In A Product Where Google Failed
According to Twin Cities, the camera glasses cost $130, which is 10 times less than the previous product of its kind, which was the controversial Google Glass. This was one of the hi-tech company worst moments in its history, giving the fact that this was a product that it has to kill it since it didn't achieve its goal. Giving this situation, Snapchat is getting into a market that Google couldn't, but this time the messaging app is doing something that the search giant didn't make: a good marketing campaign.
Apple´s Most Underrated Products Of All Time
Of every single product that Apple releases, there´s always some that ended up being extremely underrated. Although you may not believe it, Apple launched a gaming console that could have change the history.
Twitter Is Also Cloning Snapchat By Releasing Its New QR Codes Feature
Facebook has copying Snapchat Features more than 10 times. Twitter is looking to keep its teen and millenials users, considering that most of them are "emigrating" to other platforms as Instagram or Snapchat.
Apple´s Google Glass-Style AR Glasses Could Be A Very Risky Move For The Company
A week ago, Snapchat launched its own wearable glasses, which could be very useful for Apple to analyze how the market reacts to the product these days. Apple could release this product in 2018.
Google Offered $30 Billion To Purchase Snapchat
Google floated an offer of at least $30 billion to buy Snapchat.
#BoycottSnapchat Is Trending, Why Thousands Of Users Deleted The App
Thousands of Snapchat users have deleted their accounts because of Snap CEO Evan Spiegel's alleged controversial comments about India and Spain.
MORE IN ITECHPOST
All You Need To Know About Massage Gun
There is always a probability of feeling pain in your body after exercise. The pain is even likely to affect your routine activities. So, it is essential to take care of it before the reverse occurs. Before now, the use of foam roller has been in the vanguard of suppressing muscle pains.
Facebook is Launching a Dating App in the U.S.
Facebook announced early in September that it will be rolling out its latest service in the U.S.: a dating platform. Known as Facebook Dating, the platform can be accessed via the Facebook app.
New Retroreflective Material Could be Used in Nighttime Color-Changing Road Signs
BUFFALO, N.Y. -- A thin film that reflects light in intriguing ways could be used to make road signs that shine brightly and change color at night, according to a study that will be published on Aug. 9 in Science Advances.
Top 5 Video Games to Play for a Truly Unique First Date
Video games have a way of taking us outside of ourselves and live in a fantasy world. It's even better when you're playing a game with someone special!