Apple Remains Committed To Macs, Says Tim Cook

By Tishya , Dec 20, 2016 11:40 AM EST

After the October 2016 event, with no news or launches about the new generation Mac were officially made by Apple, there were rumors that Apple is not any more interested in keeping its desktop business alive. Moreover, everyone inside the Apple started doubting whether Mac has any future or not. On Dec. 19, Apple's CEO Tim Cook announced through a memo sent to employees that Apple is not in a mood siding its desktop business. In fact, Cook even noted that "Great Desktops" are on the corners anytime soon.

The Ongoing iMac Lineup

Apple last updated the iMac on Oct. 13, 2015 and also introduced two brand new models. The all-new 21.5-inch iMac with Retina 4K display. The revolutionary 27-inch 5K model with superb display from any desktop machine with 1.6GHz dual-core Broadwell processor, 8 GB DDR5 Memory, Thunderbolt 2 Ports with an ultra-fast speed of 20gbps per second. It also provides Wi-Fi speed at least three times that of a regular Wi-Fi routers.

What Cook Says About Apple's Long Term Strategic Plans

"Apple's biggest differentiator is its people and culture. The people inside Apple are the one who laid down the foundation of every success. Without great people and great work environment Apple would have never been what it is today. Apple wouldn't have the best products or wouldn't have the most cutting edge inventions or technologies," said Cook when asked about Apple's biggest differentiator against its counterparts. "The Desktops and the iMac are very strategic for Apple, as they are the mean machines. They provide you a variety of features like extra storage, options for using different ports and different input points which overall results in much improved performance," he added.

There Is Much More To Expect From 2017 iMac Desktops

According to rumors, this "Great Desktop" that the Apple CEO is announcing is definitely going to be the best iMac ever with the very high performing Intel i-7 7700 Kaby Lake processor family. It is likely to be unveiled during the WWDC 2017 that will take place in June next year.

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