Rumors are spreading that Apple is currently working on a new Apple TV set-top-box, which can possibly be slated for release later this year, as sales of the current generation device are reportedly slowing down. Part of the reason given is that, as competitors are embracing the 4K Ultra HD revolution of Smart TVs, the Apple TV launched with only a maximum 1080p output.
The New Apple TV 2017
Considering that it is more expensive than the more attractive Amazon Fire TV or, in the U.S., the Roku 4K boxes, it has definitely placed the device at a distinct disadvantage with its competitors. According to Pocket Lint, sources have revealed that Apple is looking towards rectifying and fixing that error in judgment.
Apple TV Will Be 4K-Capable
There have been claims that a 4K Apple TV is currently under development, and the 5th generation box could even be equipped with high dynamic range (HDR) capabilities. The said information came from "people who are familiar with the plans."
These unknown people have stated that the box, codenamed as J105, will be as powerful as ever and will be capable of streaming 4K videos in more vivid colors, which could also very well be packed with HDR.
More To Expect About The New Apple TV
According to The Verge, the leaked information is also reinforced by the fact that Apple has recently hired Timothy Twerdhal, who is formerly the head of Amazon's Fire TV unit. Amazon is one of the first companies to embrace towards 4K with its streamer, and up to now, it's still one of the best devices available on the market.
With all the hype being thrown at the possibilities of the upcoming Apple TV 2017, many are expecting that more details will be conveyed during WWDC in June, with the starting date already slated for June. 5.