Snap's popular yet hard-to-find smart glasses is now available over the internet. Spectacles will be sold online for $129.99 in the United States.
Snap Inc. will start offering the popular Spectacles online beginning Monday. Fans of the innovative pair of smart glasses can get theirs over at Spectacles.com. Spectacles come in one style but in three different colors. Interested parties can choose from the classic black or the more playful coral or teal colors. The pair of camera lens located on opposite upper corners of the frame are enclosed with a yellow ring.
Each purchase comes with the video-equipped sunglasses, a charging case, and a cable. Orders will be shipped within 2 to 4 weeks after payments are made. Incidentally, the charging case and charging cord can also be purchased from the website for $49.99 and $9.99, respectively. Each household can only order up to six pairs of Spectacles.
The Spectacles was previously available from pop-up vending machines called Snapbots. These yellow Minion-like Snapbots started to appear in different locations across the country since November. The first Snapbot popped-up at the parking lot near Snapchat's first office in Venice, CA followed by another one near the Big Sur Bakery in Oakland. A semi-permanent one was launched in New York late last year. According to reports, the Snapbots will take a short hiatus.
Snap Inc. decided to change its marketing strategy with the Spectacles to improve its sales. While the utilization of dedicated kiosks was a brilliant and fun move, Snap admitted that it was not generating "significant revenue" for the company. Evan Spiegel, Snap Inc. CEO, did say before that the reason behind the original marketing strategy was to weigh the response of the people regarding the device. Snap filed a $25 to $30 billion IPO valuation earlier in the month. This marks the highest U.S. tech IPO since Alibaba's $168 billion in 2014.