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Huawei Is Bringing the P10 Device To Canada But Skips The US

By Justin Lee , Feb 28, 2017 01:11 PM EST
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Huawei announced the P10 and P10 Plus at this year's MWC event. Early speculations suggest that the company will be focusing only on the European markets for its two new smartphones. However, as per recent reports, Huawei is also bringing the P10 and P10 Plus to Canada.

Huawei P10 And P10 Plus Coming To Canada

The new Huawei P10 will be launched in Canada by Rogers, Videotron, Fido and Bell. The higher-end P10 Plus on the other hand will be an exclusive device for Rogers. For the phones' pricing, the company and the carriers haven't disclosed the details yet. However, basing on European prices, there's a good chance that the Huawei P10 and P10 Plus will carry price tags of at least $700 and $800 respectively.

Why Huawei Skips The US

Huawei Canada VP for Corporate Affairs, Scott Bradley, says that the company had been pushing to enter Canada's high-end market for the past years. Huawei saw the popularity of the Nexus 6P in the country and this boosted the company's confidence to enter the said market. As per Huawei, Canada is the third best-performing country for the Nexus 6P's sales. This same device will also be the point of comparison for the P10 and P10 Plus' success.

Huawei's decision to skip the U.S. also falls in the same strategy category - brand recognition. It was said that the unenthusiastic response of the market to the Honor 8 might have caused the P10 to not be brought in the U.S. Considering that the Huawei P10 series will likely be priced at $650 to $700, it could easily be overpowered by the more popular U.S. brands such as Samsung and LG.

With that said, Huawei is currently more comfortable entering markets with a smaller crowd of phablets. Nonetheless, the good thing about the Huawei P10 and P10 Plus in Canada is that the devices will be optimized for the carriers of North America. This means that importing the Canadian phones will be a more tempting prospect compared to the Asian and European SKU that won't include the correct bands

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