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Tag Heuer Connected Modular 45 Review: Is The Stylish Smartwatch Worth The Price?

By Sounak Mukhopadhyay , Mar 17, 2017 05:18 AM EDT
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In this brief review of TAG Heuer Connected Modular 45, let's have a look at this incredible piece of work, which offers a mechanical watch and a connected smartwatch in one product. This is the second offering from the partnership between Intel and TAG, in their effort to produce a luxury connected watch. The original Connected has digital faces and a water-resistant titanium shell.

TAG Heuer Connected Modular 45's review shows it has a modular design, with the sophisticated Carrera Heuer-02T tourbillon chronograph and an Android smartwatch. You can switch to your desired module with a click. It gives smartwatch benefits like a fitness tracker and a personal assistant. You can wear the same watch at social gatherings by switching it to its traditional mechanical module. It has an inbuilt microphone, which can be used for Google Assistant. Guess what, it is water-resistant. The 1.39" AMOLED touchscreen display is enough to get the work done.

According to the Australian Business Traveller's review, the TAG Heuer Connected Modular 45 is available from AU$2,300 at company outlets in Australia. The deluxe box set with Heuer-02T tourbillon chronograph and the Connected Modular 45 smartwatch in a presentation case comes for AU$23,900. Esquire reports the price is US$1,650 and US$17,000 respectively.

TAG Heuer's Manager Director Guy Semon justified why the company decided to go electronic. "In 1990 I bought my first car," Semon said. "The only electronic parts inside were the radio. Now you buy a car and there are how many computers inside? For connected watches, we are just at the beginning of the story." According to Intel's General Manager and Vice President Jerry Bautista, TAG Heuer was the "perfect" choice as a partner, since the company wanted to build "forward-thinking devices" with higher level products.

This TAG Heuer Connected Modular 45's review won't be complete without talking about the combination of Intel's Z34XX-series Atom processor and AndroidWear 2.0. It has 4GB of memory and a GPS radio. The device also has NFC sensor for tap-and-go payments in Android Pay. 

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