Tag Heuer Teases New Smartwatch For March 14 Reveal

By Justin Lee , Mar 13, 2017 04:41 AM EDT

Tag Heuer just released a new teaser via Twitter. As per the simple tweet, the watchmaker seems to be preparing its audience for yet another fashion smartwatch that will be entering the market soon. This may not be the first smartwatch the market will ever see. Nonetheless, this is a strong proof that even fashion brands are now adjusting to the trend and have started producing high-tech smart watches of their own. Aside from Tag Heuer, there are a few more luxury smartwatches in the market. This includes collections from Fossil, Casio, and even Tommy Hilfiger.

Tag Heuer Smartwatch 2017

The Tag Heuer 2017 smartwatch is expected to be unveiled March 14, as the tweet said. However, this new reveal isn't exactly a surprise considering the leak from last month confirming the arrival of a new Tag Heuer smartwatch. As per the source, the new wearable will be called TAG Connected Modular. It will then come with interchangeable straps and clasps.

As per Phone Arena, the 2017 Tag Heuer smartwatch is likely to feature a hybrid system. Meaning, users can switch between digital mode and automatic clock mode. The new smartwatch is also expected to carry Google's latest smartwatch OS called Android Wear 2.0 that has just been released in February.

Tag Heuer Smartwatch Business

The smartwatch industry may not be as crowded and as popular as the smartphone industry, but it's safe to say that this gadget category is also making its way to the top. It was said that Tag Heuer's smartwatch division has been unexpectedly successful. The company has recently announced that last year, it has sold a little more than double its sales expectations.

On a related note, the 2017 smartwatch market has already seen quite a number of wearables as early as now. Huawei launched its Watch 2 unit last month and Casio unveiled its own Android Wear last January. Movado, on the other hand, is expected to release the Movado Connect collection in a few weeks' time.

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