As we pay more for our everyday needs facing record inflation, news that prices of latest, next-generation smartphones not going up are downright striking and remarkable.

Google has gone against the raging tide, and is reportedly set the offer the Google Pixel 7 and 7 Pro at the same price of their predecessor models Pixel 6 and 6 Pro.

In a tweet, Android Police founder Artem Russakovskii claimed that the Pixel 7 will cost $599, while the Pixel 7 Pro will be priced at $899. This comes amidst pricing for the flagships iPhone 14 and Galaxy S22 begin at $799, which is also no different from their predecessor models.

This shows how Google, Apple, and Samsung follow the same pricing strategy this year not to turn off consumers with another high price tag. These pricepoints may have long been planned, given that it took years for these smartphone makers to map out and execute strategies for their flagships.

Yet, to make up for those obvious losses from their pricing strategy, they would peg higher prices for other related products, such as accessories and add-ons, or other services, such as content.

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No official word on Pixel 7 from Google, however, has yet to come out.

Google's Official Pixel 7 Event Set for October 6

The Pixel 7 and Pixel 7 Pro are set to roll out via an official event on October 6. And pre-orders are presumably set to start right after the event.

Google first unveiled the Pixel 7 and Pixel 7 Pro at its annual developer conference last May, wherein the company offered fans what to expect from the company's upcoming new line of Pixel flagship phones.

In further revelations at Google I/O, it was learned that the devices will be coming in the fall with a new version of Google's Tensor processor, Android 13, and an enhanced version of the Pixel 6's general design.

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Google's flagship smartphones have traditionally been launched yearly in October, since the first-gen Pixel was introduced to the world, except for the Pixel 5, which was launched in a September. Google's announcement of its Oct. 6 event was with by a video presentation showing the Pixel 7 series, which makes it evident that the event will focus on the Pixel 7.

More Google's In-house Tensor Silicon Power for Pixel 7

Google's in-house made chip, known as the Tensor processor, debuted in the Pixel 6. And Google will continue to power its phones with these Tensor chips with the upcoming Pixel 7 lineup, particularly a second-gen Tensor chipset.

Some of the enhancements from the chip are seen in the Pixel 6's camera system, which have been previously unavailable on past Pixel phones. These include Magic Eraser for deleting unwanted objects in photos and Real Tone, which uses skin tones more accurately. And the second-gen Tensor chip was also expected to have machine learning-based enhancements.

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