In the wake of the No Man's Sky hullabaloo, there's no stopping fans fuming in anger from throwing out backlash at Hello Games. As the game developer is buried deep in silence at the moment, there are still a number of people who come forward and defend what had been advertised as a glorious game. One is a game journalist who acknowledged that No Man's Sky is a "bullshot," but slammed fans for not being "reasonable consumers." Here's his contentions.
No Man's Sky Is 'Bullshot'
Owen S. Good, a game journalist at Polygon, conceded to the fact that No Man's Sky is a "bullshot" by all means and there's way anyone can debunk that. In his opinion piece on the site titled "Is There Any Truth in Video Games Advertising?" published last Oct. 16, Good underscored the inimitable Catch-22 Hello Games is going through following failed promises.
To look back at what had happened, over three years ago, Sean Murray and his team at Hello Games vowed that No Man's Sky would bring a massive galaxy that players can explore. As the game drew near to its August 2016 release, Hello Games fueled up fans' excitement for the game by the looks of its advertisements. Unfortunately, when the game was rolled out, the game fell short of the cheering crowd's expectations. Then comes the Advertising Standards Authority (ASA) in the U.K. putting the developer under investigation for allegedly releasing an ad that did appear in reality, not to mention its arguably expensive price.
'The Truth In Advertising'
The journalist, however, has unveiled interesting points behind the No Man's Sky predicament and why fans are violently reacting to it. As Good puts it: "Most of us know that the marketing we receive is bullshit." He made clear however that this "does not give publishers or developers license to abuse a reasonable level of consumer trust."
Furious Fans Not Being 'Reasonable Consumers'
Given this known truth in advertising, Good stressed out that the bottom line of this controversy is reasonable consumerism. He said that people in this new millennium know too well that products and services these days need fine print. He even likened video games to films which are both for artistic purposes whose "true value remains in the eye of the beholder." At the end of the day, it all boils down to consumers' discretion towards these "false" ads.