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Nintendo NES Classic Update: Reason Why Nintendo Stopped Production

By Staff writer , Jan 10, 2017 11:40 PM EST
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The extreme hype over the Nintendo NES Classic Edition console is slowly fading away. Just like any other hot toys, the craze will eventually die out. As always been the case, consumers will always be on the lookout for some new toys or gadgets that they will get hooked on for the next few weeks or months. (Photo : Nintendo/YouTube)

 

The extreme hype over the Nintendo NES Classic Edition console is slowly fading away. Just like any other hot toys, the craze will eventually die out. As always been the case, consumers will always be on the lookout for some new toys or gadgets that they will get hooked on for the next few weeks or months.

The NES Classic have stood out in 2016 as one of the hottest consoles for gamers and non-gamers alike.

Success of the NES Classic

The NES Classic sold almost 200,000 units in only thirty days after its official launch last November 11, 2016, based on the data from research firm NPD Group. That would translate to almost $12 million in sales for Nintendo.

Excluded from these figures are the units that were sold in the black market, which covers opportunists, online resellers, and hoarders.

About the nostalgic console

The NES Classic Mini was re-released by Nintendo last year with the aim of re-establishing the nostalgia market. The retro console is packed with Nintendo's classic games such as "Super Mario Bros.," "The Legend of Zelda," and "Donkey Kong".

Nintendo resurrected the widely popular gaming system with goals of connecting the 80s gaming fans with millennials.

The unexpected high demands for the NES Classic eventually resulted in shortages and scarcity. This has forced many to stand in line for hours outside BestBuy, Walmart, and other retailers and to even fork out hundreds to thousands of dollars, which benefited hoarders and online opportunists.

Did Nintendo do it on purpose?

Because of all the drama that resulted due to the scarcity of the product, a lot of people accused Nintendo of purposely holding back supplies of the NES Classic. Whether Nintendo has ultimately stopped making the NES Classic or still hiding a gazillion units of them in its warehouse, remain unanswered.

Somehow, theorists have claimed that Nintendo benefited from the NES Classic fever by manufacturing scarcity. However, a craze like this is always short-lived and lasts only for a single season.

 

 

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