The Lancer has been one of the most iconic cars in Mitsubishi's lineup but as they say, all good things must come to an end. Apparently, the Mitsubishi Lancer is bidding farewell this year and it will not be coming back.
Mitsubishi Lancer: End Of An Era
According to report from Digital Trends, the Mitsubishi Lancer is set to end its production in August this year. Don Swearingen, executive vice president and chief operating officer of North American division of Mitsubishi stated there are no plans of introducing another model of the Mitsubishi Lancer to the U.S market in the immediate future. Apparently despite being updated, the sales of the Mitsubishi Lancer have been dropping in a significant manner. It was therefore decided that the automaker shifts its focus in the SUV segment that has been growing over the years as reported.
Mitsubishi Lancer: Lancer Left Behind, Mirage Moving Forward
With the surge of demand in the SUV segment, the sedan market has become slimmer than it used to be. And with the Mitsubishi Lancer bidding its farewell, the future of the Mirage has is cemented. "Our customers love the product (Mitsubishi Mirage)," said Swearingen in a report. He also stated that before the decade ends, the second-generation of the Mitsubishi Mirage will be launched.
Mitsubishi's New Crossover
Reports state that Mitsubishi is also expected to launch a new crossover bearing the badge of Evolution. Accordingly, it will be introduced at the 2017 Geneva Auto Show that will be taking place in March. It was stated that the crossover will be a hybrid, powered by two electric motors and a turbocharged four-cylinder engine. Details regarding its exact capability are still kept under wraps but it is expected that more will be revealed once it makes its debut.
Mitsubishi Is Off To A Greener Pasture
Despite the Mitsubishi Lancer bidding its farewell, it does not mean that the Japanese automaker's future is getting darker. With the SUV market being bigger that it has ever been, Mitsubishi is off to a greener pasture with its focus being shifted to the bigger market.