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Tinder Goes After Snapchat, Buys Similar Video Stories App Wheel

By Mae Cervantes , Feb 17, 2017 10:58 AM EST
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Tinder aims to bring Snapchat-like video messaging to its dating apps. The company announced an agreement to acquire Wheel, which deals' terms were not unleashed yet.

Wheel Brings Video Stories To Tinder

Tinder just recently bought Wheel, which is a Los Angeles based-social media app platform that creates video stories. The video stories resemble Snapchat's stories, which can be trimmed up with text and emoji, among other images. Tinder says that the company will bring the video features into its dating app, which is one of the company's move to attract more users. Tinder confirmed the merger, as per Tech Crunch.

According to Mashable, Wheel's 200 employees will be joining Tinder. Paul Boukadakis will be the Vice President for Tinder special initiatives. CTO, Chris Shaheen, will take the senior role on Tinder's engineering team.

Wheel Highlights Creativity

The Wheel is an app where video stories can have its own spotlight for creativity, which even personalities record their own video. It is a free app and it can be downloaded via Google Play Store and iTunes. The video platform aims to take the surprising twists and turns to bring quirks, smile and perspective on the phase.

Tinder; Live Stories

Tinder wants to bring the live stories to its dating platform to suggest that, "anyone can join in." Exploring new ideas will attract users not just to swipe left or right for a potential date, but also find new ways to make connections. Tinder wants to explore new ways to connect people with innovative content.

Tinder: The Matching Site

Tinder aims to bring a mobile-focused and a youthful platform to help its 1.7 million subscribers to enjoy while searching for their match. The dating app makes 26 million matches daily, which in the record made more than 20 billion matches to know and date. Tinder Plus service starts at $10 per month and will continue to enhance its features to connect and match users.

 

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