Snap's Next Move Involves Drones

By Ana Cordero , Mar 02, 2017 03:10 AM EST

What first began as underdog social media application has since grown into one of the most recognizable digital services. And with the growth, the Snap company has expanded its services to cover hardware, with Spectacles being its first venture. But new reports indicate that Snapchat is also developing its own drone.

According to The New York Times, the drone would be able to take photographs and record videos and then return the same data back to the company. However, the publication continued to say that the project will take a while to reach the market if it ever does. It is possible that the Snap drone is simply an experiment that the company will eventually decide to do without.

But as the publication argued, the Snap drone is an indication of what the company has planned for its future. Getting more visual data is an important aspect of Snapchat because it gets more users engaged with the service. Which is why a device like a drone, which will provide more photos and videos, is understandable.

"We're at the beginning of what cameras can do," Snap executive Evan Spiegel told his investors. He made it a point to get his message across that cameras are an important way to communicate with individuals and that Snap would be taking advantage of this. The drone, much like the Snap Spectacles, are likely to be picked up quickly, especially when marketed properly. It is unknown, however, whether or not the upcoming device will be easily available for consumers to purchase.

The interaction that Snapchat has with its users is vital, especially because the company behind it is going public in the next few days. But if the current numbers are any indication of its future, there is hardly anything to worry about. According to Tech Times, the application is opened at least 18 times a day by the average user and that over 2.5 billion images and messages are sent daily.

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